What is Thrilld and who is it for?
1. Thrilld is a free networking app built for Web3 builders, investors, developers, and service providers worldwide. It also welcomes related groups, such as students, or academics. \ \ The app helps you find relevant business connections, for instance for funding, partnerships, jobs, and deal flow in a streamlined, spam-free environment, both online and at Web3 events globally.2. The app is also used by Web3 conferences and events to enable attendee networking and event information distribution.
Is Thrilld free to use?
Yes, Thrilld is free and open-access. In the future, certain premium features may require payment in the form of fiat or tokens, but the core networking and matchmaking functions are free for everyone as capital should not impact your chances for (business) success in Web3.What’s the difference between an individual's profile and a company's profile?
We distinguish between individual and company profiles to better tailor the platform experience. For example, if you’re a freelance lawyer, you would register as an *Individual*, while someone representing a law firm would select they are with a *Company*. If you’re unsure which category fits best, you can select *Web3 service provider* under Occupation and choose *Other* under About. \ \ No stress - you can update your profile at any time via Profile Settings.What are the “Communities”, ”Recommendations,” and “Our Partners” sections about?
* **Communities:** join or find info about local and global Web3 groups to network, share knowledge, and collaborate with like-minded professionals. * **Recommendations:** discover handpicked Web3 projects, tools, and initiatives designed to help you grow and find new opportunities. * **Our Partners:** explore Thrilld’s trusted partners, including accelerators, event organizers, and service providers offering the right resources and support to the Web3 ecosystem. These sections provide tailored opportunities to connect, learn, and access resources relevant to Web3 professionals. They are all there based on our merit-based partnerships.Do I need to connect a crypto wallet to use Thrilld?
No. A wallet is not required to use the app. A wallet connect option will be available soon though.How do I report issues or get help if I'm stuck, for instance, during onboarding?
If you encounter any issues or need assistance, you can access the Help & Support section within the app’s settings. Alternatively, you can contact us directly via email atWhat is the Swiping feature and how do I use it?
Swiping is the primary way to discover and connect with people on Thrilld. To use it, tap the Thrilld icon in the bottom navigation bar. You’ll see curated profile cards where you can: * Swipe right (or tap the green button) to show interest * Swipe left (or tap the red button) to skip * Swipe up (or tap the purple star) to send a Super-Synergy, signaling strong interest If both users swipe right, it’s a match and the chat opens for conversation.How does matching work on Thrilld?
1. In the swiping portal, Thrilld shows you relevant profiles based on your role, interests, and, optionally, location, the latter is especially useful during events.\ \ Then what? * Swipe right to show interest * Swipe left to skip * If both people swipe right, it’s a match and the chat becomes available.2. Then, matches can also be created by event attendees and community members if they are part of the same networking environment. \
How do I message someone ?
You need to match first (both users swipe right OR enable a direct match through an event or community you are both part of). Then: 1. Tap the central icon in the bottom navigation bar 2. Select the match you want to message 3. Type your message and hit send to start the conversation If you’re attending an event, you can also search the attendee list and message someone directly.Can I delete a message or undo a swipe?
Not at this time. To maintain transparency, messages and swipes cannot be undone once sent.Can I search for someone specific?
Currently, Thrilld does not offer a global search feature. Matching is driven by roles, interests, and event participation. That's how we make business in Web3 more streamlined. However, if you’re attending an event, you can view and search the attendee list to find specific people and message them directly, provided they are registered for that event.What is the Hyperlocalization feature?
When enabled (in Settings), Hyperlocalization allows our matchmaking algorithm to suggest nearby users based on your real-time location and preferences, making local networking easier.What does the purple star button mean on user profiles?
The purple star represents the Super-Synergy feature. It lets you send a signal to express strong interest in a specific profile. The recipient is notified and can view your profile in their Super-Synergies Received section, helping you stand out and connect more quickly.\ \ This premium feature will be available for purchase soon. In the meantime, contact us to try it out.How do I create an account on Thrilld?
* Download Thrilld app from the App Store or Google Play Store. * Choose to sign up with email, Apple, or Google. * Complete your profile by selecting your role (e.g. investor, developer, etc.), interests, what you’re looking for in Web3 and uploading a photo/image.What are the purple tags on people's profiles?
Those are Verticals, Interests, Expertises, or other types of things that distinguish people's business characteristics. These tags show in which sectors and/or industries one is building/working. You can update them anytime from your Profile Settings: click the Edit button (pencil icon), go to the Account section → click on About, scroll down, and you’ll see various options. \ \ Tip: after you've made changes, always click on "Done" in the upper right side of the app before you go to other parts of Thrilld.What are "highlights"?
Highlights are key points that make you stand out and let you signal unique selling points on your profile. You can add/edit them from your Profile Settings.How do I update and customize my profile?
To update your profile, open the app, navigate to your profile page, and tap the edit button (pencil icon). You can easily update your professional details, goals, and interests at any time. Make sure to click on "done" before you exit from this section.Can I delete my account?
Yes. To delete your account: * Go to **Settings** * Select **Delete Account** Please note that this action is permanent and cannot be undone.How can I share my profile or create an instant match with other people on Thrilld?
To share your Thrilld profile, go to the **Chat** section and tap the QR code icon in the top-right corner. This will display your unique QR code and a shareable link. Others can scan the QR code or use the link to start a chat and connect with you instantly.Where can I see upcoming events?
Tap the first icon on the bottom left (grid with magnifying glass) to open the **Events** section. There, you can browse upcoming Web3 events, view agendas, and check attendee lists.Can I use Thrilld if I’m not attending any event, or after an event?
Yes. Thrilld’s matchmaking feature is available anytime, allowing you to network and connect with relevant Web3 professionals even when you’re not attending an event.What is the “My Agenda” section?
*My Agenda* is your personal event schedule within the app. It shows all sessions, talks, side events, and meetings you’ve manually set up or registered for, helping you stay organized and keep track of your planned attendance.Can I see every Web3 event on Thrilld?
No. Thrilld features a curated selection of Web3 events that are partnered with or integrated into the platform. You’ll see events where networking and other app features are available.Can I view the program, attendees, and organizers of an event on Thrilld?
Yes. For supported events, Thrilld allows you to browse the event program, attendee list, and organizer profiles, all within the app. Some parts of the event may be not visible for non-ticket holders.Are profiles on Thrilld real?
Yes. All profiles on Thrilld are created by verified individuals and companies within the Web3 ecosystem, including investors, developers, and service providers.How much control do I have over my profile’s visibility?
You have full control over your profile’s visibility. You decide what information to share and can update or remove details at any time. If you choose to close your account, your profile will no longer be visible to others. Thrilld does not permit unsolicited outreach, your profile is discoverable only by relevant Web3 professionals within the network.How can I unmatch or report someone?
To unmatch or report a user: * Open the chat with the person you want to report or unmatch * Tap the shield icon in the top-right corner * Select **“Report”** or **“Remove match”** Once you take action, the person will no longer be able to message you or view your profile. \ \ Thrilld Labs' team will investigate the matter if you reported the other person.Who can see my messages and data?
Only you and the person you’re chatting with can see your messages on Thrilld. Your data and conversations are fully private and protected by encryption. All data is securely stored on GDPR-compliant servers in Germany. You also have full control over your profile’s visibility and privacy settings; just show what you wish to show. Having said that, well-configured profiles get 54%. more matches on average. Thrilld Labs does not sell your information to third parties.Does Thrilld have premium features ?
Yes, Thrilld currently offers two premium features: * **Push:** boosts your profile visibility globally for 76 hours, making it more discoverable by all users worldwide. * **Super-Synergy:** highlights your profile by sending a swipe-up signal and notification, increasing your chances of being noticed and matched with another used you're particulary interested in. You can access these features in two ways: * Purchase them directly from us (with in-app purchases coming soon); * Receive them for free during events, where we often distribute limited-time giveaways.What is the "Partner Portal" Thrilld Labs refers to in its public annoucements?
The Partner Portal is a dedicated space on Thrilld where trusted Web3 organizations, projects, investors, accelerators, and event partners can be found for real business opportunities. It offers access to resources, funding, and partnerships, helping you build business relationships (without commission fees and other non-Web3 intermediaries).Are there incentives or badges?
Yes. Users can showcase badges on their profiles based on their community participation and event participation. Part of an event or community? Go to your Profile Settings and showcase it on your profile. These badges may be linked to rewards or enhanced profile visibility.Why should I use Thrilld over LinkedIn or Telegram?
Thrilld is a networking platform purpose-built for the Web3 ecosystem as well as its events, offering features you won’t find on LinkedIn or Telegram. Thrilld works fairly and without spam, and it's free for everyone whilst we don't sell your data. Using a smart matching system, Thrilld let's you connect with relevant Web3 projects, investors, developers, and service providers based on mutual interest, eliminating spam, cold DMs, and saving you time. As a Web3 event tool, Thrilld lets users: * Browse agendas, side events, and attendee lists in real time; * Enjoy a smooth networking experience at events and conferences. * And, it gives organizers a new tool for networking and event engagement.What’s the difference between Thrilld and Luma?
Thrilld is designed specifically for Web3 networking and event experiences. It connects users through mutual-interest matching and offers real-time access to agendas, side events, and attendee lists. Organizers can manage events directly within the platform, with full control over visibility, networking, and access. Luma is a general-purpose event management tool focused on ticketing, check-ins, and guest lists for a broad audience. While Luma is ideal for hosting events, Thrilld combines event tools with curated Web3 networking.\ \ Note that team Thrilld is building a Web3 ticketing and event management platform. \ It will be ready in beta by Q4 2025.# Your Profile Thrilld offers more and more customization features to ensure your profile accurately reflects who you are and helps you find the right connections. By clicking on the **pencil icon** (find it by clicking on the most right button of Thrilld's navigation bar) you can access dedicated tabs under profile configurations. \ \ We strongly recommend configuring your at least your descriptions properly, as our data shows that profiles with missing descriptions receive **82% fewer matches.**\ \ Here's more about the options you have to stand out:
{% hint style="info" %} To make sure your profile looks polished, you can check your own profile by clicking on the **Preview Profile** option. This allows you to see exactly how others will view your profile if they click on the 'i' icon.
{% endhint %}
Profile Descriptions (2)
1. Add a **short description** about you, your company or why you're on Thrilld (up to 180 characters). This description be visible on your profile as people swipe.2. Additionally, you can add a **longer description** (up to 400 characters) that will be visible when someone clicks on the **‘i’** (more info) button while viewing your swiping profile (1). \ \ We strongly recommend configuring your descriptions properly, as our data shows that profiles with inadequate or missing descriptions receive **82% fewer synergies**.
About & Search Algorithm
Configure your identity (under **Occupation** and **About**) (are you a Web3 project, service provider, developer, or professional investor?) and preferences in terms of with whom you want to connect (under **Show Me** and **Manage Wants**). \ \ The settings and options dynamically adjust depending on your needs and wants. Make sure to save any changes.\ \ Important: for certain user groups, we distinguish between **Individuals** and **Companies**. For instance, it can be that you work for a big law firm (=company), or that you are a freelance lawyer (=individual). \ \ Important: are you not sure about your category? Select Web3 service provider (as an **Occupation**), and select **Other** (under **About**). You can always change things later on. In this case, we also suggest that you select all other user categories under **Show Me**, so that your visibility is maximised.Secondary Occupation
If you wear multiple hats in the industry, you might want to connect with a lot of different people. To do this, switch on the '**Secondary** **Occupation**' toggle and add a **Secondary Occupation** to your profile by clicking not one box under **About**, but two boxes. The matchmaking algorithm will take this into account, giving you the flexibility to be matched in multiple roles. \ \ Important: your other hat will also be mentioned on your profile for others to see, if you have the toggle switched on.Market Opportunities
Clearly show on you're profile **why you're on Thrilld** by selecting labels such as *hiring*, *open for work*, *funding*, *partnerships*, or other goals. This helps others know your intentions right away and improves the relevance of your synergies.Events & Communities
Highlight the **events and communities** you're part of directly on your profile. This allows others to see your active participation and helps strengthen your networking connections within specific groups.Add Highlights
**Highlights** are little icons you can select that showcase key aspects of your identity and achievements. Whether you want to let people know you’re **raising**, attending **@Event X**, or share a **metric** such as the number of followers you have, highlights make your unique selling points stand out. It's up to you how you configure them.Profile Images
Your profile images are one of the first things people notice, so it's crucial to make them count. You can upload up to **six images** that represent you or your company, and these can be changed at any time. We recommend using **professional** images that align with your identity or goals — such as: * High-quality pics * Screenshots of your pitch deck * Graphics showcasing your tech stack * Anything else that effectively conveys what you or your company stands for Please note, **non-professional images** go against our [CommunityGuidelines](/support/guidelines). Profiles featuring inappropriate images may be subject to suspension to maintain the quality of our community.*** ## Next steps if you're attending a conference or event ## 3. Before the event Maximize your networking potential by connecting with **fellow attendees** before the event kicks off. How? 1. Find the event profile under the 'Events' section on the main page of Thrilld. 2. Click on **View Attendees List** and **Join Attendee List** to join the list and allow others to message you. 3. Send direct messages to attendees. How? Click on the profile of someone you might find interesting. Then click on the **green** **Match** button and find your new connection under the **New Matches** tab (click on the central icon in the app’s navigation bar). Click on their name again, and simply drop them a message. {% hint style="success" %} Important: make sure that you have a **properly configured profile** (and profile pic), otherwise it's tricky for others to decide whether they want to connect with you. You can check out your own profile by clicking on **Preview Profile** (click on the right icon in the app's nav bar), and you can add more info to your profile by clicking on the **Pencil** button in the right lower corner of your profile picture. {% endhint %} ## 4. During the event Our suggestions * Activate the **Hyperlocalisation** toggle in your **Settings** (click on the right icon in the app's nav bar and then on the mechanic wheel) to see profiles of those in close proximity. * You can also go back to the Attendee List (described above) and send **DMs** to people who've recently joined, or contact them for meetings. * Browse through the **event agenda** and add favourite sessions to your personal agenda (middle icon in the navigation bar of the app) * Connect with **speakers**, and event **partners** in the sponsor and partner directory by exploring those from within event environment. * Create **instant matches** with people you meet at the venue by scanning each other's QR codes. To do this, go to your Chats and tap the QR code icon in the upper-right corner. {% hint style="success" %} Want to meet more people? Be sure to check all the boxes under **Show Me** and **Manage Wants** in your profile settings (click on the Pencil button in the right lower corner of your profile pic) to expand your matching options. {% endhint %} ## ## 5. After the event You can stay connected with the people you've met on Thrilld to discover new Web3 opportunities from across the world, or just keep it on your phone untill you find us again during a next event. {% hint style="info" %} We don't share your personal information with third parties. \ Read more here about our [Privacy Policy](/support/privacy-policy). {% endhint %} ### Need some help? For any questions or support, contact us at **
# Create an agenda & add meetings Attending an event? Be even better prepared with Thrilld. With Thrilld, you can build a **personalized agenda** that keeps you on top of everything that matters most at the event. Here's what you can do:
1. Add event agenda items to My Agenda
Navigate to the event agenda, located in the **main event profile** where all the general event info is listed and where you also find the Attendee List. \ \ Click on the agenda. See something you don't want to miss? Simply tap the **purple star** to save it. This will instantly add the keynote, panel, or anything else to **My Agenda**, where all your selected agenda points are stored in one place. My Agenda can be easily accessed by clicking the **central button** on the navigation bar of the app.2. Add meetings with your matches
Turn those thrilling new connections into in-person meetings. After you've matched with someone and agreed to meet, head to **My Agenda** (click on the **central button** on the navigation bar of the app).\ \ Click the **+ button** and manually add the meeting details — day, time, location (*did you agree to meet in networking room 1, or perhaps you meet at the bar and you hold a Negroni in your hand as a signal?)*, and who you're meeting with. \ \ Now simply show up and talk business. \ Is the other party not there? Make sure to drop them a message on Thrilld.Swiping left
Swipe left if you're not interested in talking business with this person. They won't know.Swiping right
Swipe right if you're keen to talk with the person behind this profile. If they are interested with in you, too, a 'match' might happen - either immediately, or later on.Super-Synergy
What if you're swiping and you're coming across an especially strong or meaningful profile that holds massive potential for both parties involved? You can send them a **Super-Synergy**. To do this, either click on the purple button or swipe up on their profile. The recipient will then receive a push notification about your interest.\ \ Your profile will be visible to them under the **Super-Synergies Received** section in their app’s central navigation, while you’ll find their profile in your **Super-Synergies Sent**. This feature makes it easy for the recipient to connect with you if they’re interested. You can obtain Super-Synergies in two ways: * **Purchase them** directly from us (and soon via the app). * **Receive them for free** during events, as we often give them away. For more information, email us at **Push Package
Want to be visible to more people on Thrilld? With a **Push-Package**, your profile gets boosted globally for 24 hours, making it visible to users worldwide. This feature ensures maximum exposure across the entire Thrilld network. To enable a Push Package, simply go to the right icon in the navigation bar and click on the little rocket symbol. You can get Push Packages in two ways: * **Purchase them** directly from us (and soon via the app). * **Receive them for free** at events. For more details, email us at **Thrilld Premium Features
Search and organize chats
Thrilld’s **search bar** makes it easy to find past connections or conversations. You can also **delete chats** by swiping over them in the main chat list.Share photos and voice notes
You can easily share photos/event selfies. In a rush? Keep your discussions moving forward by sending **voice notes,** making it easy to connect in real-time, also during a conference.Flag inappropriate behavior
If someone behaves inappropriately, you can **flag them** by clicking on their profile picture and selecting **‘Report \[name of person]’**. The reporting process is confidential, but we do ask for screenshots to ensure a thorough review.Delete match
Need to remove someone from your chats? You can remove a match with a person, which removes them from your chat, and you'll also disappear from theirs. How? In the chat with the other party, click on their profile picture and then simply click on 'Remove match'. \ The entire chat will immediately disappear.Create an instant chat
Meeting someone during an event? You can create an instant chat, either share a **QR code** for others to scan or a **link** that they can click to join the chat.*** ## Step 1 - Switch on the toggle Activate the **Hyperlocalisation** toggle in your **Settings** (click on the right icon in the app's nav bar and then on the mechanic wheel) to see profiles of those in close proximity. ## Step 2 - Select the distance preference & swipe Select the preferred distance. \ Swipe through profiles of people and companies close to you that also live up to your needs and wants. Remember, only if you **both** swipe right, you can chat and connect in real-time to discuss potential business opportunities.
Left: hyperlocalization and distance. Right: where to find the feature.
Event benefits
* **Enhanced Visibility**\ Partners can enage with our global community by featuring their event on Thrilld’s main portal. * **Tailored Profiles**\ Our partner-profile layout offers ample space for descriptions, unique selling points, images, videos, and other highlights, allowing events to provide comprehensive information. * **Integrated CTAs**\ Utilize tailored buttons, such as "Get in Touch" or "Get Tickets," to facilitate seamless interactions with Thrilld's global community. * **Show Side Events**\ Conferences and events can create tailored lists of side events and recommendations, enhancing exposure for their partners. * **Hyperlocalization**\ By allowing users to share their location in a privacy-safe manner, Thrilld helps users connect with people nearby. * **Direct Messaging (DMs)**\ Attendees can send direct messages to each other before, during, and after the event.* **Marketing & PR Support**\ Event partners may receive marketing and PR support, including mentions on our website, in newsletters, and other benefits such as introductions to our partners.
### **The Solution**
### To Conclude... Using Thrilld, attendees at NBC were able to find others also attending the conference through the event’s attendee List. From the list, attendees can view others profiles, start a chat instantly, and set up a meeting. Also on the app, attendees can find the event’s official agenda and talks, alongside other side events. In terms of numbers, we saw a modest increase in the number of attendees onboarded to Thrilld and subscribed to our monthly newsletter. We won’t share numbers publicly, but the onboarding process resulted in a 90% success rate and we saw about 30% of all attendees on the app, which is slightly higher than what one would expect usually. \ \ [*Thrilld Labs*](https://www.thrilldlabs.io/) *is thrilld to help power events and conferences worldwide, one connection at a time.* \ **About** [**Thrilld Labs**](https://www.thrilldlabs.io/) [****Thrilld](http://api.thrilldlabs.io/web-to-app), built by Thrilld Labs, lets Web3 professionals find each other, talk business, and build human connections through a fair networking app; online and at industry events. Thrilld Labs is also building a decentralised app that lets Web3 event organizers sell tickets and enhance their reach as well as attendee engagement. **About NBA** [Nordic Blockchain Association (NBA)](https://www.nordicblockchain.com/about-us) is a nonprofit organization that facilitates the largest professional Web3 network in the Nordics. The NBA unites thought leaders and businesses through memberships, regulatory work, and events, and each year organizes[ Nordic Blockchain Conference](https://nordicblockchain.com/conference-2026).
**For more info on how Thrilld can make your next event an even better experience for you as an organiser *****and***** for your attendees,** [**request a demo**](https://welcome.bizzabo.com/klik-experiential?__hstc=24073385.235d9dc366733046152cfbfe2a52ce26.1667832085183.1680082848496.1680095915553.391&__hssc=24073385.7.1680095915553&__hsfp=2695420997)[**.** ](https://docs.thrilld.io/thrilld-app-use-cases/event-networking-app/case-studies/www.thrilldlabs.io/contact)
### **The Future** As a first edition, VI3NNA Congress showed a strong potential. For Thrilld Labs, we saw that at smaller gatherings, attendees, especially those coming from a more traditional finance background or from other (less “Web3”) institutions, value tools like Thrilld. Several attendees have contacted us since, inquiring about using Thrilld for their dedicated industry and professional events, which is arguably a reinforcement of the notion that there is a product-market-fit of some sorts. We’d also be thrilld to hear any feedback or ideas about Thrilld. Feel free to send us an email at
**About** [**Thrilld Labs**](https://www.thrilldlabs.io/) [****Thrilld](http://api.thrilldlabs.io/web-to-app), built by Thrilld Labs, lets Web3 professionals find each other, talk business, and build human connections through a fair networking app; online and at industry events. Thrilld Labs is also building a decentralised app that lets Web3 event organizers sell tickets and enhance their reach as well as attendee engagement. **About** [**VI3NNA Congress** ](https://vi3nna.com/) VI3NNA Congress is a curated executive forum bringing together policymakers, financial institutions, infrastructure providers, and innovators to accelerate sustainable growth through dialogue, collaboration, and real-world use cases. It focuses on Web3, AI, finance, and regulations to ensure Europe plays a leading role in building a compliant and prosperous digital economy.
**The Challenge** With large industry events like Cosmoverse, there is always the challenge of networking. Who exactly to meet, and how do you know if they are the right person for your specific curiosity or question? Where to go to find those people? And how to go about it? Let’s say, even if you’re some sort of networking wizard, you’re not always going to be able to beat out time. The event was expecting over 1,000 attendees, as well as a strong global presence. There were also going to be members from the Cosmos community, as well as those with no links. For those coming from outside the community, or from abroad, it may be slightly more difficult to know who to talk to. There would also likely be many more new people than those that are supposedly more local. Given the large number of expected attendees, ‘newcomers’ could find more of the right connections, or the ones that match their interests and business priorities. Although not to undermine any epic quas-random encounters, we love those too! Yet when time (and money) are part of the equation, it might be better to come prepared. When a diverse audience – by country, sector, and community – are all coming together too, having a handy tool to network can also make all the difference. This is where Thrilld comes in!
**The Solution** On Thrilld, the event agenda and key information was clearly displayed allowing those on Thrilld to navigate the event all in one place. Moreover, using Thrilld, attendees could connect even before the event began through the attendee list. This would also allow them to set up meetings at the event, and make the most of a tight schedule, enabling business in a smart way. But, the conversations don’t have to stop there either. Users can continue the conversations and look for connections even after they’ve left the event, got on the airplane, and gone home. To support the onboarding process, we prepared partnership announcements across our social channels and shared the necessary information to our partners to make their announcements more seamless. Our team was also present on sight, banners standing tall, to promote the app, and answer questions.
**The Result?** Thrilld’s adoption at Cosmoverse went well: to be pretty straightforward, we have observed a 6% increase in the number of subscribers to our newsletter, which directly mirrors a decent increase in the number of the Web3 people on the app. The adoption of Thrilld as the networking platform at Cosmoverse was, much to the thanks of our wonderful partner, well promoted prior to the event. We saw a modest number in terms of onboarding challenges (a device specific bug and one relating to ad hoc created emails), which all got resolved as far as our team is aware. At the event, Thrilld Labs was well visible. This was also the case, as our Founder, [Alexandra Overgaag](https://www.linkedin.com/in/alexandra-overgaag/), was not only present on sight, but she was also the event MC, Master of Ceremonies and pitched the company (during a brief pause from the MCing) in a separate room filled with local and international investors.
[](https://apps.apple.com/de/app/thrilld/id6448400435?l=en-GB)
**About Thrilld Labs** Thrilld, built by Thrilld Labs, lets Web3 professionals find each other, talk business, and build human connections through a fair networking app; online and at industry events. Thrilld Labs is also building a decentralised app that lets Web3 event organizers sell tickets and enhance their reach as well as attendee engagement.
**About Cosmoverse** Operating since 2021, Cosmoverse is the largest community-run event for the [Cosmos ecosystem](https://cosmos.network/ecosystem/apps/) and an important part of Southeast Europe’s emerging Web3 ecosystem.   # Nordic Blockchain Conference 2025 This past June 18-19, Scandinavia’s largest blockchain event, the Nordic Blockchain Conference (NBC), took place in Stockholm, Sweden and used Thrilld as the official networking app. ### Background The Nordic Blockchain Conference is organized by the [Nordic Blockchain Association](https://www.nordicblockchain.com/) (NBA) to bring together blockchain and Web3 professionals across the Nordics and beyond. The NBA’s mission is to further the blockchain ecosystem responsibly and sustainably by advancing supportive legislation, affirming best practices, exploring financing, and addressing legal and regulatory questions. Indeed, as the NBA puts it, “\[...] We aim to advance the development of supportive legislation, infrastructure, and a vibrant ecosystem that empowers and harnesses the full potential of blockchain in the Nordics” and, thus, build “a more transparent, inclusive future where blockchain is a trusted, equitable, and transformative tool that benefits society and the environment.” The Nordic Blockchain Conference itself is an annual Web3 event, this year held in Stockholm with three thematic focuses: transforming finance, regulation & policy, and AI & decentralized infrastructure.
**Background** “Designed for those pushing the boundaries of decentralized technology…” This year, [ETHSofia](https://www.ethsofia.com/) featured presentations and discussions on AI & blockchain, DeFi, RWA & tokenization, scaling, trading tech, and Web3 security. The event brought together builders, founders, researchers, investors, devs, and crypto enthusiasts to learn, build and ponder the future of Web3 and Ethereum. Attendees left with new ideas and practical insights, for example: how are institutions and businesses entering crypto and building strategic reserves? ETHSofia took place at Sofia Tech Park, located at the foot of Vitosha mountain in the western part of Bulgaria. Sofia is the capital and largest city of the country and offers cultural museums and ancient landmarks. For a crypto event, Sofia is a strategic destination: 6.1% of Bulgarians own crypto, among the highest adoption rates in Eastern Europe. There is also a large talent pool (200K+ software engineers), ranking Bulgaria among the top 5 globally per capita in IT talent. Established in 2016, ETHSofia is one of the oldest crypto meetups in the Balkans, enabling a long-standing Web3 community in the region. Thrilld was the official networking app for the conference, facilitating communication, connection and event info to further enable attendee participation. [Alexandra Overgaag](https://www.linkedin.com/in/alexandra-overgaag/), founder and CEO of [Thrilld Labs](https://www.thrilldlabs.io/), was present onsite representing the company and was one of the MCs. Over the two days there were numerous keynotes and panel discussions by speakers from Ledger, Binance, the Ethereum Foundation, Bitget, Liberland, RedStone, Rings Protocol, Pashov Audit Group, and others. Talks added value to both the main and side stages, where additional keynotes and workshops took place. There was also a multi-day hackathon with a generous prize pool thanks to sponsors and partners.
**The Outcome** ETHSofia 2025 hosted over 200 hackers and 500+ attendees across hackathon tracks, using Thrilld as the official networking app. Below are outcomes and considerations from using Thrilld at the event.
**The Future** ETHSofia was the biggest event in Bulgaria to adopt Thrilld. The conference organizers were welcoming and receptive, which contributed greatly to the experience for attendees, partners and sponsors. Key takeaways for future partnerships: * Visibility onsite, in addition to pre-event promotion, is essential. Formalizing visibility and promotion with partners helps ensure attendees know a networking app is available. * The app can serve to gather attendees’ questions for on-stage speakers — an additional use case discovered during the event.
Thrilld Labs is thrilled to continue powering Web3 events worldwide, one connection at a time!\ \ Download Thrilld (App Store)\ \ \ **About Thrilld Labs** [Thrilld Labs](https://www.thrilldlabs.io/) builds Thrilld, a networking app that helps Web3 professionals find each other, talk business, and build human connections—online and at industry events. Thrilld Labs is also building a decentralised app that lets event organizers sell tickets and enhance attendee engagement.
**About ETHSofia** [ETHSofia](https://www.ethsofia.com/) is Bulgaria’s flagship crypto event exploring Ethereum technology and blockchain innovation. It brings together top builders, founders, researchers, investors, and enthusiasts to empower Web3 talent and foster community.   # Blockchain Ireland Summit 2025 Blockchain Ireland Summit–one of Ireland’s biggest Web3 summits–held from May 26-27, used Thrilld as the official networking app. ## Background Blockchain Ireland is an industry network that promotes and shares information on blockchain, crypto, and Web3 in Ireland. It is a non-profit, member-led organisation that includes state agencies, corporates, academics, and professionals working in the blockchain field. The group was established in 2015 and includes 6 working groups today. Thrilld Labs has also concluded a community partnership with one of Blockchain Ireland’s Working Groups, the Startups & Web3 WG ([#Startups & Web3](https://www.blockchainireland.ie/working-groups/startups-and-web3/)). This WG supports Web3 entrepreneurship and talent through growing projects and partnerships, creating visibility, conducting emerging DLT research, and exploring marketplace ventures. Fundamentally, the organisation aims to “simplify the Irish blockchain landscape for businesses large and small that are thinking about launching their blockchain-related ventures, or expanding their existing business, in Ireland”. Blockchain Ireland Summit itself is an annual event in Dublin, organised by Blockchain Ireland. During the 2024 edition, 400+ attendees gathered for a week of events covering a beautiful array of topics and technologies. The 2025 edition was spread across two-days packed with speakers and workshops on all things crypto, including: DeFi, regulations, AI and smart systems, inter-industry building, and security.\ \ The organiser decided to use Thrilld for its 2025 edition, enabling attendee networking and the distribution of event information via the app. ## The Challenge Blockchain Ireland Summit 2025 expected around 400 attendees per day, from both the local scene and those coming from abroad. For international attendees or newcomers, it may be more difficult to break into the local scene and find the right connections. Within a two-day schedule packed with keynotes and lectures –also in the midst of travel arrangements and an international crowd – time management might be one of those unanticipated challenges. We must admit that finding valuable connections or having discussions with those well embedded in the ecosystem in the Ireland Web3 ecosystem isn’t a hard challenge with so many wonderful people attending. And probably, people learn a lot–and sometimes unexpectedly even more–from just striking up a conversation with a 'random' person sitting next to them. However, with limited time at hand and whilst looking to find strategic connections, having a dedicated networking app to guide who you meet might be pretty handy. This is where Thrilld comes in. ## The Solution Over the two-days of the conference, founder and CEO of Thrilld Labs, [Alexandra Overgaag](https://www.linkedin.com/in/alexandra-overgaag/), represented Thrilld on sight at a designated booth to support the onboarding process. Alexandra also spoke about the Web3 landscape as a panelist, and spoke about the need of unification of Web3 builders globally. Yet in a fair, efficient and streamlined way. The panel was covered by Carmel Somers, who outlined some of the broader topics of the discussion: entering into Web3 and blockchain, decentralised communities (DAOs), digital assets, and the growing influence of AI in Web3. In this short review, Somers also reflected a tone of thrilling excitement noting in the talk: “real change is coming. In the next 12-24 months, we can expect a surge in tools for digital identity, creative industries, and transparent supply chains…” ([Web3 – Hype, Hope and What Happens Next: Lessons from Blockchain Ireland Summit 2025](https://digital4business.eu/blockchain-ireland-summit-2025/)).
Blockchain Ireland Summit
From this latest experience, we found that feedback for attendee networking in Thrilld was good. People appreciated the new attendee list environment, where attendees can directly message someone they might find interesting. This can happen before, during, and after the event too. Although some attendees noted they would appreciate a LinkedIn onboarding method. We also appreciate how receptive and attentive the organisers were in following timelines and coming up with ideas. Working together with organising teams can sometimes present its own challenges due to the busy nature… and the overblown inboxes of events, but having early explanations and communications about the apps usage at the event can make the experience all the more smoother. ## The Result In conclusion, as the networking app at Blockchain Ireland Summit no bugs were reported coming after a big update push too. We realised the importance of checking the internet access at venues, possibly noting the WiFi password on the Thrilld app, as without good reception it's tricky to use the app to its fullest. Some things we can work on: we realised that it can happen that many attendees already know one another, perhaps undermining the need for a networking app. On the other hand, newcomers and international attendees might feel a little nervous when arriving. This is both a challenge and opportunity when it comes to smaller events, but a good application for Thrilld that welcomes outliers and incumbents both equally into its siloed networking environment. In other words, if many attendees know eachother, then those that don’t may need to rely more heavily on a facilitated networking. We also realised that we have to offer more event-relevant features alongside the networking. At present, we have an agenda and a side events list, but it would be good to make a community channel with live updates, for instance. ## The Future For key takeaways, the Blockchain Ireland Summit was a success. With no bugs being reported and greater visibility, it greatly helps in a steady pursuit of sustainable growth. There are some features or challenges that became aware to us, which is thanks to the event and event attendees who are willing to offer their ideas and feedback. We are especially grateful for the diligence and collaboration of the event organisers and look forward to next collaborations! The people in Ireland were kind, welcoming, inviting and proactive. [Thrilld Labs](https://www.thrilldlabs.io/) is thrilld to continue powering Web3 events worldwide, one connection at a time.\ \ **For more info on how Thrilld can make your next event an even better experience for you as an organiser *****and***** for your attendees,** [**request a demo**](https://welcome.bizzabo.com/klik-experiential?__hstc=24073385.235d9dc366733046152cfbfe2a52ce26.1667832085183.1680082848496.1680095915553.391&__hssc=24073385.7.1680095915553&__hsfp=2695420997)[**.** ](https://docs.thrilld.io/thrilld-app-use-cases/event-networking-app/case-studies/www.thrilldlabs.io/contact)
For more info on how Thrilld can make your next event an even better experience for you as an organiser and for your attendees, request a demo.
**The Future** Thanks to the preparation, communication, and diligence of the WAIB team. We’d love to visit Monaco again soon! Thrilld Labs is thrilld to continue powering Web3 events worldwide, one connection at a time. ***About Thrilld Labs*** *Thrilld, built by Thrilld Labs, lets Web3 professionals find each other, talk business, and build human connections through a fair networking app; online and at industry events.* *Thrilld Labs is also building a decentralised app that lets Web3 event organizers sell tickets and enhance their reach as well as attendee engagement.*
ETH Bucharest 2025
ETH Bucharest 2025
Thrilld Labs CEO, Alex Overgaag, and one of the founders of Napul.ETH
### Background NapulETH was held at Villa Doria d’Angri, covering more than 30 themes ranging from DeFi, NFTs, AI, gaming, metaverse, and DA to DAOs. As one of the leading blockchain gatherings in Italy, the conference brought together institutions, companies, and protocols. Through a nicely curated mix of talks, experiments, workshops, and through a hackathon and boat party too, attendees explored real-world use cases, societal impact, and emerging trends in Web3 and beyond. The event featured several hundred attendees, 80+ speakers, 60+ partners and 30+ sponsors, both local and international. The main goal of NapulETH is to introduce, onboard, and educate attendees on the Ethereum ecosystem. From blockchain to quantum computing and AI, digital transformation most certainly met the tradition of a true Italian event, hosted in a stunning university by the sea. With a conference, startup challenge, and hackathon, NapulETH turned Naples into a gateway to the future. In spicing up NapulETH, a pre-hackathon was held at the Museo Filangieri, an authentic Italian Sala d’Arme turned museum! We loved the organisers' take on blending Web3 with art through a dedicated exhibition, zooming into concepts such as hybridization, concrescence, and crystallization (yep, you should have been there...perhaps next year!), as well as the parties and many side events that brought some additional lightness and joy to the already bright summer days. Indeed, the venue was lovely! Doria d’Angri is located in the metropolitan city of Naples, a city fashioning historic architecture and designs. From sites like the Palace of Caserta and the Roman ruins of Pompeii nearby, Naples is the site of many historical and culturally significant events. It was even designated a UNESCO World Heritage Site in 1995 for its preservation of ancient urban planning. Think: Greek road layout, art and architecture of the Middle Ages, churches, palaces... So, while attendees had the chance to join a renowned Italian blockchain event, there was also the added benefit of getting a glimpse into the city of Naples, as well as Italian (and others) history and cultures.\ \ [Alexandra Overgaag](https://www.linkedin.com/in/alexandra-overgaag/), the founder and CEO of Thrilld Labs, was present at the NapulETH event to ensure a timely and smooth onboarding and navigation of attendees on Thrilld. She said that NapulETH was a brief blast, showcasing radiant potential for the strength of Web3 in Italy.
### The Solution Every conference comes with ample preparation and probably leaves some stones left unturned. We observed that while NapulETH brought together a large crowd of individuals of varying backgrounds, time and the large scale of the conference meant there was a limit to who and how people interacted. This is where Thrilld comes in, bridging the gap in connection and communication.\ \ The NapulETH team said, “\[...] *by integrating Thrilld as our official networking app, we’re ensuring that every attendee has the best chance to build impactful relationships and make the most out of NapulETH Open Village 2025*.” For folks who needed to form synergies with other global builders, the participants could find and engage with both past and new connections on the attendees list. Updated information and the event schedule is also always found on the app so that a proper networking process as well as information distribution is made possible. ### The Result The NapulETH conference was a huge success. Working with a great team whose hands were on deck produced a great outcome. As the first major Web3 event in the beautiful country of Italy officially adopting Thrilld, the stable pace of growth for our project has been set. Being the first of its kind, backed by good speakers and sponsors, many got to know Thrilld Labs, hopefully leaving a strong impression for future partnerships to come.
### The Future The NapulETH team said: “*At NapulETH, our mission is to be more than just an event, we are a connector, a hub where talents, companies, and investors in Web3 meet and create opportunities. We believe that meaningful connections drive innovation and multiply value. That’s why we were drawn to Thrilld Labs and their app.”* Thanks to our partners at NapulETH for their agility and diligence throughout the partnership. We look forward to seeing what’s in store for the next edition and the Web3 landscape in Italy! Thrilld Labs is thrilld to continue powering Web3 events worldwide, one connection at a time. **For more info on how Thrilld can make your next event an even better experience for you as an organiser *****and***** for your attendees,** [**request a demo**](https://welcome.bizzabo.com/klik-experiential?__hstc=24073385.235d9dc366733046152cfbfe2a52ce26.1667832085183.1680082848496.1680095915553.391&__hssc=24073385.7.1680095915553&__hsfp=2695420997)[**.** ](https://docs.thrilld.io/thrilld-app-use-cases/event-networking-app/case-studies/www.thrilldlabs.io/contact) **About Thrilld Labs** Thrilld, built by [Thrilld Labs](https://www.thrilldlabs.io/), lets Web3 professionals find each other, talk business, and build human connections through a fair networking app; online and at industry events. Thrilld Labs is also building a decentralised app that lets Web3 event organizers sell tickets and enhance their reach as well as attendee engagement.
**About NapulETH** [NapulETH](https://www.napuleth.org/) is the biggest blockchain event in Southern Italy and international Web3 showcase, connecting global innovators to explore Defi potential and the future of the digital economy. Beginning in 2023, NapulETH and 20+ smaller local events are co-organized and hosted by [SpaghettETH II](https://naples.spaghett-eth.com/).
Event location in Baku
Panel with various speakers
CEO Thrilld Labs presenting the project
Alongside CR24, the Formula 1 took place in the center of Baku.
*** \ **For more info on how Thrilld can make your next event an even better experience for you as an organiser *****and***** for your attendees,** [**request a demo**](https://welcome.bizzabo.com/klik-experiential?__hstc=24073385.235d9dc366733046152cfbfe2a52ce26.1667832085183.1680082848496.1680095915553.391&__hssc=24073385.7.1680095915553&__hsfp=2695420997)[**.** ](https://docs.thrilld.io/thrilld-app-use-cases/event-networking-app/case-studies/www.thrilldlabs.io/contact) # BlockStart Scotland 2024 "Scotland is the Alpha" and BlockStart Scotland is the annual Scottish event promoting connections between blockchain developers, startups, and investors. ## Background In August 2024, [**BlockStart Scotland**](https://www.blockstartscot.xyz/) held its first-ever Web3 Summit in Glasgow. The annual conference sought to bring together over 1,000 like-minded enthusiasts, experts, and builders from around the world. The event's carefully planned course covered various Web3 topics, including governance, enterprise, sports, music, finance, social media, gaming, fashion, community, art, privacy, and more. \ \ BlockStart Scotland's CEO, Colin Smith, decided readily in early Q1 2024 that Thrilld would be a good addition to his event. That left us with ample space for careful preparation.
Event location in Glasgow
CEO of Thrilld Labs serves as the host exchanging ideas with fellow Web3 professionals
BlockStart Scotland ignited Scotland's Web3 scene
BlockStart Scotland 2024
Event Opening
CEO of Thrilld Labs welcomed +160 individuals at the Thrilld booth
The intellectual exchange at Web3 Tales 2024 was led by many women from Croatia and the rest of the world
| EVENTS | Use Thrilld during events for pre-event, on-site, and after-event networking. | |
| FUNDING | Meet investors who are actually looking for a project like yours. | |
| COLLABORATIONS | Find those that fit your needs and wants for new partnerships. | |
| HUMAN RESOURCES | Looking for a new CTO, dev partner, or lawyer? | Find them on Thrilld. |
| EXPOSURE | Through a profile on Thrilld you ensure your project is visible to a Web3 ecosystem of pros. | |
| PARTNER PORTAL | Find grants, accelerators, events, and other cool stuff on Thrilld's dashboard. |
| PROACTIVE ANALYSTS | Find projects matching your investment thesis | ||
| DEALFLOW + RAISING | Investors match with other investors. | ||
| EVENT NETWORKING | Use Thrilld whilst attending one of our partner events. | ||
| VISIBILITY | Generate exposure for your fund, accelerator, or other offering through a nicely looking profile. |
Benefits of collaboration
* **Enhanced eisibility**\ Events will be featured on Thrilld’s main page, featured alongside other top Web3 events worldwide. * **Customizable field**\ Partners can use a customizable field on the main portal to connect with Thrilld’s global community. * **Tailored profiles**\ Our partner-profile layout offers ample space for descriptions, unique selling points, images, videos, and other highlights, allowing events to provide detailed information. * **Integrated CTAs**\ Utilize tailored buttons like "Get in Touch" or "Get Tickets" to facilitate seamless interactions there where needed. * **Side events**\ Events can generate tailored lists of side events, enhancing exposure for their respective partners. * **Partnership announcement**\ Thrilld Labs' partners receive a tailored partnership announcement shared across our social media channels. #### Additional partner benefits: * **Website and newsletter mentions**\ Your event will be featured on our website, in newsletters, and elsewhere to make sure that our community can derive value from the event.Want Thrilld to be your community partner?
* **Contact us**\ Reach out to our team atBenefits of collaboration
* **Enhanced eisibility**\ Events will be featured on Thrilld’s main page, featured alongside other top Web3 events worldwide. * **Customizable field**\ Partners can use a customizable field on the main portal to connect with Thrilld’s global community. * **Tailored profiles**\ Our partner-profile layout offers ample space for descriptions, unique selling points, images, videos, and other highlights, allowing events to provide detailed information. * **Integrated CTAs**\ Utilize tailored buttons like "Get in Touch" or "Get Tickets" to facilitate seamless interactions there where needed. * **Side events**\ Events can generate tailored lists of side events, enhancing exposure for their respective partners. * **Partnership announcement**\ Thrilld Labs' partners receive a tailored partnership announcement shared across our social media channels. #### Additional partner benefits: * **Website and newsletter mentions**\ Your event will be featured on our website, in newsletters, and elsewhere to make sure that our community can derive value from the event.Want Thrilld to be your media partner?
* **Contact us**\ Reach out to our team atFoundations and non-profits
We proudly support organizations that advance the Web3 ecosystem, such as blockchain foundations, female-led crypto organizations, and nonprofits with a Web3 focus. By offering them space on Thrilld’s partner portal and collaborating more broadly, we help them promote grants, hackathons, and whatnot to the benefit of our communityWeb3 B2B companies
Thrilld Labs partners with B2B companies that provide essential services in the Web3 space. All current partnerships are merit-based, yet in the near future we will offer these companies visibility through ad space on Thrilld and our other platforms.VCs, accelerators and incubators
Thrilld Labs collaborates with reputable VCs and accelerators and incubators. These partnerships focus on connecting startups with funding opportunities through Thrilld. We ensure that these entities have strong reputations and provide meaningful support, avoiding partners that take equity without adding value.Why join EcstaSHE?
**Visibility** in the form of interviews, online events, and networking. \ \ Access to a community space on **Thrilld**, enabling networking and information exchange. All members will get free access to Thrilld's premium features. We also have a **TG group** exclusively for female community members. We send you about 1 email per month with **updates**/takeaways of events and write about business opportunities or interesting research that pop up or we come across, respectively.\ \ EcstaSHE values real-world impact, and we seek to empower one another in any way possible. For instance, EcstaSHE members will get prioritized access to winning **conference tickets** there, where Thrilld Labs provides giveaways. We will also actively share speaking opportunities with partner events. \ \ Apply [here](https://forms.gle/MTcodbV9QBg5TmNk7).What to expect?
1. EcstaSHE emphasizes new connections and the **active** sharing of business opportunities.\ But.... we know you're busy, we try to not bother you too much.2. Web3 is decentralised. The group is **global**, with women from +35 countries.\ Professionals from diverse backgrounds, experiences, and expertise levels can join.
3. We seek to enable **tangible** outcomes, to enhance not only our careers and our companies but, indeed, also the Web3 industry itself.\ \ Apply [here](https://forms.gle/MTcodbV9QBg5TmNk7).
More on why Thrilld Labs' team does this: [https://www.thrilldlabs.io/blog-posts/women-web3-about-a-merit-based-space-some-systemic-challenges-and-a-fifth-wave-of-feminism](https://www.thrilldlabs.io/blog-posts/women-web3-about-a-merit-based-space-some-systemic-challenges-and-a-fifth-wave-of-feminism)
Apply [here](https://forms.gle/MTcodbV9QBg5TmNk7)
*We reserve the right to accept and revoke applications for entry into the EcstaSHE community.*
If you encounter behavior that violates our guidelines, report it immediately to the EcstaSHE team at
{% hint style="warning" %} If a member or event attendee violates these guidelines, the EcstaSHE team will issue a reminder. Continued non-compliance may result in removal from events or the community. {% endhint %} # Business & Events Insights The **Business and Events Insights** email is we send to people in our network with info about: * Event ticket giveaways; * Collaborations; * New product features; * Online events we organise; * Articles, videos and other resources made by us and of relevance to you. We also highlight community-driven initiatives and content and welcome submissions in that regard (drop us an email at
***
What is Thrilld Labs?
Thrilld Labs is building synergy-machines for Web3. Via Thrilld, a free and open-access solution, Web3 projects, professional investors, devs, and Web3 service providers can find each other in a tailored manner to instantly talk about funding, business, and other synergies. Thrilld also functions as a full-fledged Web3 event networking solution. Our mission is driven by a thrilling pursuit to break down the overload in Web3 and enable access to global opportunities. We also have other projects and platforms in the pipeline, all aimed at making business in Web3 simply better. Simply put, we want to make **business in Web3 more efficient, smarter, and truly inclusive.** By fostering a culture of openness, transparency, and inclusion, we strive to spur founders, strengthen investment pipelines and allow our global users to secure new strategic partnerships, jobs and even event networking opportunities. We collaborate with over 40 conferences, accelerators, incubators, communties and other partners.Who are we looking for?
We are looking for a creative trainees with a strong passion for Web3 technology and business, ideally with a desire to enhance their skills in a professional, clever and respectful setting. * **For non-developer trainees**: currently pursuing or graduated from Bachelors degree – with a major in business, marketing, communications, public relations, journalism, sales, tech, or another related field. The traineeship is partially shaped according to the selected individual's interest and background, but contains an all-round overview and learning trajectory covering all things startups and business development and growth practices in the Web3 industry. * **For developer trainees:** currently pursuing or completed a degree in computer science, software engineering, information technology, or a related field. Self-taught developers with a portfolio of Web3-related projects are also welcome. Developers will work alongside Thrilld Labs' CTO on company critical projects, based on mutual interest and one's skills. * Demonstrated passion for the Web3 **industry** and the opportunity for technology and entrepreneurship to tackle the core challenges that society faces; * Strong intercultural competency, self-awareness, intellectual **curiosity**, and ability to see things from different perspectives; * Creative thinking, adaptability, and a **proactive** attitude to problem solving and navigating ambiguity; * High level of initiative and organization with strong project management skills and attention to **detail**. * Specific program trajectory will be **tailored** to the interests and skills of the selected trainee.Program logistics and application deadline
* The Traineeship will be **remote**, offering flexibility to work from anywhere. However, candidates must be comfortable with flexible working hours (about 10 hours per week) and able to participate in meetings in the EST time zone (for developer trainees) or in the CET time zone (for non-developer trainees). * Program applications are considered on a rolling basis, yet for the Winter Program, we encourage you to contact us in time. * Q3/4 Traineeship application deadline: August 15th 2025. * Starting period: September 2025.What is Thrilld Labs?
At Thrilld Labs, we are building Web3 networking and event solutions, simply to make business in Web3 better.\ \ Our mission is to break down the overload in Web3 and enable access to clever business opportunities for everyone, regardless of where you live, who you know, what you look like, or where you go. Thrilld is our Web3 networking app that enables Web3 professionals to connect with one another, both online and at industry events. Thrilld is also adopted by many conferences as the event networking solution. We are also building the Thrilld dApp, a ticketing and event management platform. We try to expand a culture of openness, transparency, and inclusion, and are always looking for ways to allow our global network, followers, and partners to tap into new connections, events, and other growth opportunities.\ \ That is also why we publish our own research, grow EcstaSHE as our female Web3 business community, and run a traineeship program. We collaborate with over 40 conferences, accelerators, incubators, communties and other [partners](/thrilld-app-the-basics/partner-portal-greater-than-discover-events-giveaways-and-updates).Who are we looking for?
We hope that Ambassadors are enthusiastic about Web3, and ideally, are professionals in the space who are eager to help expand our mission. Ambassadors will be among the most engaged individuals within our community – those who want to be at the heart of shaping the future of Thrilld.\ \ If you’re sincere about Web3, driven to make an impact, and ready to join our ecosystem, we would be thrilld to talk with you!What will Ambassadors do?
A few of they key opportunities: * Help drive business development by seeking out potential partnership opportunities. * Serve as a national representative, focusing on community growth and outreach. * Create content about Thrilld Labs (occasionally). * Participate in internal team calls. * Represent Thrilld Labs at (partner) events and introduce new people to our platform, hereby driving growth. Any additional ideas are always welcomed.What's in it for you?
* Tickets to events and new networking opportunities. * Special badges on your Thrilld profiles and free access to paid features. * Public recognition and a designated space in the Thrilld community tab. * Mentorship from core team members. * Early access to new features and beta testing opportunities. * Compensation based on participation and KPI-tracked achievements.The initiative is tailored to the needs and interests of each Ambassador and designed to be mutually beneficial, appreciating contributions as we grow together.
What Thrilld Labs does not expect from Ambassadors
We are a Web3 company focused on B2B relationships and Web3 professionals. Therefore, we do not encourage Ambassadors to hype any coin, including $THRILLD. The goal is to build real value from within all Thrilld Labs' products in the longer term. * Read more about the [Code of Conduct](/community-initiatives/ambassadorship/code-of-conduct).*** #### Our standards To develop a positive and welcoming ecosystem, we expect Ambassadors to: * Use welcoming (Web3) language. * Focus on what benefits the community as a whole. * Show respect for different viewpoints and experiences. * Show empathy and kindness toward fellow community members. {% hint style="danger" %} Unacceptable behavior includes sexualized language, unwelcome advances, harassment, insults, and sharing private information without consent. All actions should remain professional, avoiding any behavior deemed inappropriate or offensive. {% endhint %} #### Collaboration & Communication We appreciate and are very much **open** to feedback and communication between our team, ambassadors, and community members. We encourage Ambassadors to do the same, and share their ideas and thoughts, however, we only ask that Ambassadors do not use Thrilld Labs’ products, events, or communication channels to express individual agendas that are misaligned with the community goals. #### Scope This Code of Conduct applies to all interactions within Thrilld Labs' spaces - both online and offline - whenever an Ambassador is representing the project or the community. **Representation** includes, but is not limited to, using official Thrilld channels, sharing content, or acting as an official spokesperson at events. #### Our responsibilities Ambassadors are responsible for upholding the Code of Conduct in terms of their own behaviour hereby help to maintain a positive, collaborative atmosphere. Thrilld Labs' core team will take appropriate and fair actions in response to any behavior that violates this Code of Conduct. Any instances of inappropriate behavior, harassment, or violations of this Code of Conduct should be reported to the core team at **
This paper explores how foundational networking theories — including *Small World Networks, Dunbar’s Number, Granovetter’s Weak Tie Theory, Structural Holes,* and *Metcalfe’s Law* — may apply to Web3 as a decentralized and trust-based ecosystem. By examining these theories in the context of business and technology, we argue that network effects not only shape the growth trajectories of projects and protocols but also influence the success of individuals active in this space. In other words, the success of projects, professionals, and collaborations in Web3 hinges on leveraging the power of relationships and networks. Furthermore, we highlight how strategic positioning within these networks can amplify opportunities and drive human connectivity.\ Key insights reveal that weak ties are essential for accessing new ideas and opportunities, while individuals positioned in structural holes gain strategic advantages by bridging disconnected groups. Similarly, the limitations imposed by Dunbar’s Number emphasize the importance of building meaningful, prioritized connections within the constraints of human cognition. Metcalfe’s Law and the notion of preferential attachment further underscore how the exponential growth of network value further enables growth, allowing projects and individuals to scale alongside one another while maintaining Web3’s collaborative ethos.\ By synthesizing these theories with the decentralized nature of Web3, this paper offers insights for professionals and others looking to enhance their strategic positioning within the ecosystem. In doing so, we aim to highlight the transformative potential of networks; not only for individual success but also for the collective growth of the Web3 industry. We conclude that despite cognitive and temporal limitations inherent to human networks, the decentralized and collaborative ethos of Web3 offers great potential for meaningful connections through clever networking. **Introduction** In the expanding Web3 ecosystem, what sets truly successful projects apart? The latest fashion in the decentralized tech stack? Funding by a Tier-1 VC? Winning massive grants? At Thrilld Labs, we believe it’s not just technology or capital; it’s actually the power of relationships that reinforces everything else. Our experience taught us that when you're securing investments or attracting users, building relationships – both personal and professional – is now more critical than ever. As the pool of projects, investors, and applicants grows, having a personal stake in a relationship is much more likely to leave an impression, or even open that door. Indeed, Web3 thrives on the energy of community discussions, partnerships, and collaboration. At the heart of this? A solid network. *Maybe you are still asking why you even need a network in the first place? And why would you care about positioning yourself strategically?* Of course, the standard process of following an application, doing cold outreach, or researching for opportunities is always available, but it will be much more efficient and worthwhile to work through your network rather than around your network. Additionally, it is not a surprise that networks are key in an industry with a techstack so much characterised by network effects. Indeed, in an article by Chainlink on "[The Importance of Network Effects in Web3](https://chain.link/education-hub/web3-network-effects)" it is emphasized that, "\[...] *the Web3 ecosystem is built upon the foundational values of decentralization and trust-minimization,* \[and] *network effects play a key role in determining the success or failure of many Web3 projects, such as DeFi protocols, blockchain games, decentralized organizations, NFT projects, and metaverses.*" More generally speaking, it can be argued that network effects in Web3 go beyond impacting projects but rather determine the success and growth of individual participants – such as builders, investors, and other (aspiring) industry participants. The more connections you have, the more successful you are, or so is our thesis. We were curious if at all – and if so, how – one can leverage standing and proven theories about networking and networks so that these theories provide benefits to (aspiring) Web3 professionals. **Leveraging Networking Theories in Business & Web3** “*What city you live in. Who you date or marry. Which job you choose. What clothes you wear* \[...]”. All these matters are determined by networking effects. According to an article by James Currier, “[Your Life is Driven by Network Effects](https://www.nfx.com/post/your-life-network-effects)”, people's lives, while seemingly composed of independent choices, are actually guided by a powerful networking force. The idea here is that a mathematical pattern called “Zipf’s Law” drives many interconnected factors and hereby actually influences a person’s biggest decisions in life. In essence, our choices often follow a path of least resistance—guided by the networks we’re part of. This is what Currier refers to as the network effect: the idea that the connections we form shape both the ease and direction of our decisions.\ The idea is that these networking effects shape both personal and professional choices and ultimately place us in environments similar to other people in our network. Currier explains that network effects are especially powerful when people experience frequent, repeated interactions with a group of individuals, particularly in environments where people are open to change and identity shifts. When there is “\[...]a *context for frequent, repeated interaction with a new group of people, a high degree of overlap, a transition period where people are open to changing or evolving their identity, a high density of people in geographic and network proximity, and going through something hard together*”, people can most significantly reinvent or solidify their network. Thus, the effects of networking are crucial in determining the ease and direction of an individual’s major life decisions. The same holds true in business, where connections drive growth and success. In any business context, individuals or companies with closer, stronger networks often have the advantage, whether those networks provide resources, opportunities, or influence. The success of many ventures hinges on the network effect—the more people involved, the more valuable the venture becomes, often accelerating its growth and impact. Now, consider the relevance of this dynamic in the Web3 ecosystem, where network effects operate similarly. Just as close connections in your personal life shape major decisions, the relationships and trust built within Web3 networks can determine the success of collaborations, innovations, and ventures within the space. Ultimately, Web3 is, at its core, a decentralized network of networks, so the connections we form — whether through shared projects, interests, or communities — play a crucial role in determining how we grow, develop, and interact with others.\ In both business and Web3, understanding and leveraging these network effects is key for identifying opportunities. The following section will explore foundational networking theories and how they may be applied to business challenges and opportunities in the Web3 space. **Small World Networks** It is often stated that Web3 is a small world. If you have the right connections, excellent. If not, things are tricky. Can we link this real-life notion to an academic theory? Arguably, yes. The notion of “six degrees of separation” is the idea that “\[...] *any person can be connected to any other person through no more than five intermediaries* \[...]”. Hungarian author Frigyes Karinthy was the first to purport this theory through a short story published in 1929 called *Chains*. In the story, someone suggested, “\[...] *bet that we could name any person among earth’s one and a half billion inhabitants and through at most five acquaintances, one of which he knew personally, he could link to the chosen one*”. This idea began to quantify the distance and the idea of having a “chain of connections” between people. The general implication is that people are much more connected than we realize. In a paper on the notion of “Small World Theory”, Watts and Strogatz created a model that demonstrates how people may actually be very close to one another. The model describes a person’s networks in terms of a graph: “*highly clustered, like regular lattices, yet have small characteristic path lengths, like random graphs*”. A lattice is a regular, ordered grid-like structure, where each node is connected to its neighbors, forming a highly structured network. What matters is this: combined with random graphs, the path length—the distance between any two people—shortens. As you see, networks can form specializations in regions or nodes while also sharing a distribution across the entire network.
**What are Market Makers?** Market makers are institutions or individuals who provide liquidity to financial markets which bridges the gap between supply and demand of the buyer and seller (this is called the bid-ask spread, by the way)! As noted, they are actors that work to stabilize exchange markets by ensuring that transactions can occur as quickly as possible and with minimal influences on the price. Put simply, “*many market makers are brokerage houses that provide trading services for investors. They make markets in an effort to keep financial markets liquid*” ([Investopedia](https://www.investopedia.com/terms/m/marketmaker.asp)). Market makers work oftentimes in tandem with exchanges. In some cases, an exchange uses a system where market makers compete. In this scenario, the market maker should set the best bid or offer so they can win the business of incoming orders. The competition affects price efficiency by lowering transaction costs, and it aims to capture the best bid-ask spread and trading volume. On the other hand, some exchanges, such as the New York Stock Exchange (NYSE), use a designated market maker (DMM) system. The DMM, also referred to as “specialists,” “*are essentially lone market makers with a monopoly on the order flow of a particular security or securities*” ([Investopedia](https://www.investopedia.com/terms/m/marketmaker.asp)). DMMs are assigned specific responsibility for a security which obligates them to maintain fair markets and order flow. This is also true for crypto, where exchanges and token issuers often contract market-making firms (sometimes called designated liquidity providers) under formal agreements. While not identical to TradFi DMMs in mandate or regulation, they serve a similar liquidity-provision function. However, a few key differences between the market makers in traditional financial markets in comparison to those in crypto markets arise, as well as market makers that operate through a decentralized versus centralized way. These will be discussed further in the types of market makers section of this article
**Crypto Market Makers** We now turn to how market makers work with crypto exchanges. First of all, market makers are particularly important in digital asset markets. As the crypto markets are open 7/7 and 24 hours a day, the market faces more volatility and sometimes relatively lower liquidity, depending on the asset. There are both centralized and decentralized market makers that work in cooperation with crypto exchanges. For example, DMMs are typically contracted by exchanges or token issuers to provide liquidity. Generally, these parties agree on a formal contract that includes performance metrics and penalties. Furthermore, the existence of numerous exchanges or trading platforms means that transactions through one platform have different effects on the price. In other words, the price for one asset may vary across exchanges, this is called price fragmentation. Indeed, when one particular exchange experiences more activity over another, the result is that traders are forced to accept a price that is not representative of the true market value of the asset. Consider this example: *There are two exchanges, which we will simply call X and Y. A token called $TOKEN has just been launched. If on exchange X, there is more activity then the price will experience more fluctuations compared to exchange Y. Then, there may even be a significant price difference of $TOKEN between exchanges X and Y. On exchange X, $TOKEN may trade for $8 while on exchange Y it may trade for $10.* This is why market makers are so important to the crypto market. They help to reduce this price discrepancy and volatility.\ \ In the following sections, we will see how different types of market makers work with crypto exchanges, but first more on why this matters.
**A Brief History of Market-Making** Market Makers have been around for a while and, as previously mentioned, they cater to both traditional financial markets and to the market for digital assets. Although the term “*market-making*” first emerged in 1962, arguably they have been around for much longer ([Merriam-Webster](https://www.merriam-webster.com/dictionary/market%20maker)). From Huobi Research, “*traditional market-making first emerged in the early 19th century, and it has now become mature in development, diversified in trading varieties, and relatively stable in business model and return*” ([Market-makers: The Recluses through Cycles](https://htxresearch.medium.com/market-makers-the-recluses-through-cycles-96dfab8aa6fc)). Early market makers started with mental math and manual inputting, yet as markets expanded, more institutions and investment banks joined into the market making business. With regulations and decimalization, spreads decreased significantly and competition increased as the world went through a gradual financialisation, prompting market makers to strive for increasingly innovative methods to obtain higher market share. Some of said innovation includes: upgrading algorithms, new risk management and compliance strategies, and, of course, the expansion into other markets such as crypto. In cryptocurrency trading, market making takes on a new set of complications, and indeed, “*there is a world of difference in terms of operations, technology, risk management and regulation*” ([Market-makers: The Recluses through Cycles](https://htxresearch.medium.com/market-makers-the-recluses-through-cycles-96dfab8aa6fc)) that a market maker should reckon with. Notably, the crypto market is smaller than traditional financial markets, subject to lower levels of liquidity and higher volatility. For market makers, this means considering higher risk potential. Moreover, due to the difficulty in regulating the crypto trading process, the relationship between projects, exchanges, and market makers becomes complicated. Besides, market makers don’t only exist on centralized exchanges (CEXs), but also on-chain through decentralised exchanges (DEXs), which further complicates the matter. That said, we now turn to how crypto market makers actually work…
**Market Makers Operations and Crypto Exchanges** To put it simply, market makers actively participate in the market by placing the best bid and ask orders; the difference between the highest price a buyer is willing to pay for an asset and the lowest price a seller is willing to accept for that asset. In this way, they narrow the bid-ask spread, making transactions more easily executed and prices consistent across platforms, reducing slippage. The bid-ask spread is also where the market maker earns its profits. For example, say the bid price of a cryptocurrency is $3,000 and the asking price is $3,100, then if the market maker buys at the bid price and sells at the asking price, they profit from $100. Even when the bid-ask spread is in reality much narrower, the market maker can still experience significant gains thanks to the higher frequency of trades. Market makers can make use of price discrepancies between crypto exchanges and take advantage of the arbitrage opportunity. And yet, by quickly tapping into these price differences, market makers help balance demand and supply back to the point where the price reaches equilibrium. The quoted price of the market maker thus arguably reflects the fair value of an asset based on real-time market conditions. Now, this is key: market making is therefore all about facilitating trade rather than dictating the market. They don’t control prices and volumes, but rather provide the liquidity to more easily conduct transactions. This is also important because, in low-liquid markets, a larger transaction can lead to significant price swings, which may misrepresent the true value of a token.
**Types of Market Makers & Their Strategies** Market making in crypto is certainly not an easy endeavor since we encounter “fragmented markets, low interoperability, low capital efficiency, regulatory uncertainty, and undeveloped exchange technology and connectivity” ([Market-makers: The Recluses through Cycles](https://htxresearch.medium.com/market-makers-the-recluses-through-cycles-96dfab8aa6fc)). Therefore, certain market makers today deploy things like automation processes enabled by artificial intelligence (AI) and smart-contract technologies to help secure and make crypto trading more efficient. A variety of other techniques may also be used in their operations, including “*algorithmic trading, arbitrage opportunities, and comprehensive risk management techniques*” ([Exploring The Role of Market Makers in Crypto](https://coinbureau.com/education/what-are-market-makers-in-crypto/)).\ \ What about the role of bots in all this trading? Market-making firms often deploy algorithmic trading systems (bots) to analyze order book data, liquidity pool metrics, and market sentiment for trading decisions. Trading algorithms and market-making desks also interact with AMM liquidity pools to arbitrage price differences and rebalance positions. \ \ In “[Market Making in Crypto Markets: How Bots Determine Prices](https://blog.bitium.agency/market-making-in-crypto-markets-how-bots-determine-prices-d431c24a2819),” Bitium Blog outlines four types of market making bots: Arbitrage Bots, AMM Bots, Order Book Bots, and Liquidity Optimization Bots. The article argues, interestingly, that much potential for bots lies in uncovering new trading strategies, especially where cross-chain interoperability and novel layer-2 solutions are introduced with time. The article also points to rising DAOs, suggesting they “*could lead to community-driven market-making initiatives in which liquidity is controlled and incentivized by a decentralized group of users*.” Strategies deployed by market makers are thus evolving and context specific, but we’d argue that the fundamental operations and workings of a market maker in crypto is primarily distinguished between DMMs and Automated Market Makers (AMMs). To reiterate, DMMs typically sign formal contracts with exchanges or token projects, giving them greater flexibility in their strategies since they are not set to a fixed formula. Centralized exchanges often contract market-making firms (or “designated liquidity providers”) to supply liquidity under SLAs (Service Level Agreement). Some DEXs also have hybrid models that incorporate the off-chain order books of DMMs for tighter bid-ask spreads and prices. On the other hand, AMMs, true to their name, operate in an automatic and permissionless way, through the use of liquidity pools. Users supply liquidity pools with crypto tokens, and as this happens the price simultaneously adjusts based on a pre-determined mathematical formula. Let’s look a little deeper into those.
**Automated Market Makers & Liquidity Pools** In on-chain markets, traditional order books are replaced by a liquidity pool, a smart contract that holds balances of two tokens, such as ETH or USDC ([Uniswap](https://blog.uniswap.org/what-is-an-automated-market-maker)). For example, DEXs such as Uniswap, SushiSwap, and Balancer adapt the automated market model instead of order books. The automated model is pretty simple: liquidity providers (LPs) contribute assets to liquidity pools, and the exchange’s algorithm uses these pools to facilitate trades ([Bitium Blog](https://blog.bitium.agency/market-making-in-crypto-markets-how-bots-determine-prices-d431c24a2819)). In the liquidity pool, prices are determined by a formula which takes into account the ratio of assets in the pool. When trading, the user will simply swap one token for another directly through the pool, based on the algorithm of the liquidity pool. Having more liquidity accumulated (a “deeper” liquidity pool) ensures that the trade can happen since the supply is there. It’s not the protocol that predominantly benefits, although they may earn revenue through protocol fees. Rather, LPs are the ones that contribute to the pool and, as a result, receive benefits and potential rewards through traders’ swap activity. For example, LPs earn a portion of the trading fees (e.g., 0.3% per swap on Uniswap distributed proportionally based on their share of the pool, v2 default) ([Uniswap Docs](https://docs.uniswap.org/concepts/protocol/fees#:~:text=note,greater%20customization%20options%20for%20pools.)). On the other hand, LPs are also at risk of impermanent loss, which happens when the price of the deposited tokens changes. Although AMMs ensure constant liquidity, they can still suffer from price impact and slippage during large trades, especially in shallow pools. \ \ In sum, AMMs suit permissionless, on-chain environments where deterministic formulas provide liquidity, whilst the DMM places bids and asks that are based on live market conditions. Whilst automation and fewer intermediaries are of course much loved in the crypto space, we might add that DMMs are still a competitive alternative as they don’t rely on the accumulation of a deep liquidity pool and the locking up of this very capital that the AMM, on the other hand, requires.\ \ One thing is sure, markets almost never work perfectly, there are always improvements to be made or inefficiencies to be solved.
**Choosing a Market Maker for Token Launches** When launching a token, projects must consider many factors, from functionality and scalability to marketing and community engagement. A key factor here is working with the *right* market maker, pre and post token launch. Not only does a market maker help to maintain a price where they are de facto backing a project, but additionally, it can provide performance data to the issuers that monitor the tokens trading volumes. Indeed, “*even the most high-profile tokens can struggle without sufficient liquidity, leading to sharp price swings and delays in trade execution*,” making the role of market makers a necessity, especially for tokens in their early stages ([XBTO](https://www.xbto.com/resources/designated-market-makers-in-crypto-ensuring-liquidity-and-stability)). Truth be told: market makers have at times come under criticism for falsely increasing trading values and superficially increasing the worth of tokens, which is, of course, not the role of a market maker. Rather, they should encourage *organic* trading. In “Crypto Market Making: What It Is and How It Works,” it is indeed stated that one ought to, “*be wary of makers who guarantee increased token adoption or promise to register specific trading volumes, as they may use unethical tactics like wash trading to meet targets*” ([AlphaPoint](https://alphapoint.com/blog/market-making-in-crypto/)). This topic was also taken up by Martin Pokorsi, Solutions Consultant at [Enflux](https://www.enflux.io/), a market making service infrastructure provider for token issuers, exchanges, and issuers. On [LinkedIn](https://www.linkedin.com/posts/activity-7327957202873303040-ACGy/?utm_source=share\&utm_medium=member_desktop\&rcm=ACoAACMAdc0ByMneGhgLtpbgeFcwVZBLVXfJeSs), he writes, “*There are market makers out there ‘painting’ your token’s future…. one fake green candle at a time*”, and, “*We’re \[Enflux] not here to give investors a pretty picture to dump into. Real liquidity builds long term sustainability.* \[...] *If your MM is more concerned with candles than fundamentals. Run. If you’re chasing green candles instead of healthy books. Pause and reassess everything! The projects that survive and thrive long term will do so without manipulated charts*…” With a somewhat decentralised market, the crypto space is subject to manipulation and, to put it bluntly, there is little that can be done to fully prevent this, at least not all the time. It’s not just crypto markets, but financial markets have always faced various schemes that don’t always play by the rules, or maybe they do, but not in the ways that we should accept. Finding the right market maker that fits with a Web3 project or business involves careful research and investigation, but can prove to be highly valuable in the successful execution of a token. If we look at an article from Thrilld Labs, we explored fake and fraud investors in “[Crypto Scams: How to Protect Your Web3 Startup from Fraudsters and Fake Investors](https://www.thrilldlabs.io/blog-posts/crypto-scams-how-to-protect-your-web3-startup-from-fraudsters-and-fake-investors),” and emphasized the importance of due diligence, which also very much applies to choosing your market maker. Cointelegraph noted that, green flag market makers are “*‘white hat players’ who prioritize ethical practices and genuinely align their objectives with the success of the digital asset ecosystem*” which is, as argued, crucial for “*long-term visibility and \[building] trust*” ([Binance Square](https://www.binance.com/en-AE/square/post/19987862323265)). To identify these market makers, projects should understand their own needs, and assess each market maker's experience, technological infrastructure, adaptability, coverage and ethical track record in order to avoid common pitfalls. Finally, take a close look at certain metrics, including: latency (the speed at which the market maker responds to changes in market conditions), execution speed (order fulfillment rate), slippage (proximity of final trade price to the expected price), order fill rate (completion percentage of order requests), and bid-ask spread and market depth (precision of bid-ask spreads and liquidity levels at various price points) ([Binance Square](https://www.binance.com/en-AE/square/post/19987862323265)). We would like to add that there can be many more factors to look at, but this is a good starting point.
**Conclusion** To summarize, market makers provide liquidity for things like stocks or cryptocurrencies and they essentially facilitate smoother transactions. They “make” the market by ensuring that there’s always someone on the other side of a trade, which reduces bid-ask spread and makes the market more liquid. In an ideal, perfectly competitive market, prices are determined solely by supply and demand. But market makers introduce a slight distortion by continuously adjusting their bid (buying price) and ask (selling price) in response to market conditions. Even though this is an “intervention,” it is not necessarily inefficient. This is because market makers often reflect market sentiments in their pricing. Particularly important, crypto markets experience relatively more volatile prices and fluctuations as well as decentralised, global markets. For both cases though, we have seen how different strategies and technologies are being introduced, from mathematical formulas and automated processes, to bots and DAOs. To be sure, with the rise of emerging technologies, market makers will also continue to evolve and change. And finally, oftentimes market makers also act as partners for projects launching a token. The market maker can provide the stability needed in the early stages of launch, and lend credibility. Selecting the right market maker requires a process of due diligence, whereby the projects should consider a number of factors, including: the ethos and values, technological infrastructure, and track record of the market maker, seeking to uncover as many unknown unknowns as possible.
[**Resources (for the precise references and in-text links, consult the article on our website)**](/community-initiatives/articles/market-makers-how-they-work-and-unknown-unknowns) # Crypto Scams: How to Protect Your Web3 Startup from Fraudsters and Fake Investors Let us first of all state that most professional investors in Web3 are legitimate and kind people. But we need to be fair and transparent, too. At Thrilld Labs, we know that some startup projects and founders have noted and even fallen victim to shady investors. Likewise, outright scammers posting as angels or VCs can pose significant risks to start-ups. We therefore put together an article to help start-ups be agile in the investment sphere, especially applicable in cases when investors reach out. We put together some research about fraudsters’ tactics and established due diligence guidelines via which projects can enhance their understanding of investors and, hopefully, mitigate some risks. **We urge Web3 projects and startups to always remain vigilant at all times, because even if you get burnt once, this can undermine the entire existence of your project.** So how can fraudsters and fake investors be tackled? Read on.\ **The Role of Trust** Global open markets are a blessing, especially for Web3 startups. As Wood (2014) famously stated, the overarching goal of Web3 is "*less trust and more truth*," which applies to the growth of startups as well. Less reliance on third parties and intermediaries represents a fundamental shift, moving away from transactional trust in traditional institutions toward trust in technology, specifically Web3 technology, itself. Generally, Web3 can thus be understood as a 'trustless' system, offering new ways of decentralizing digital assets and reshaping the foundation for project expansion and ownership. Web3 enables peer-to-peer interaction between end-users, builders, and investors. However, despite the advantages of open and global markets and tech, human trust remains critical in many economic and social interactions, including within the Web3 ecosystem. The role of human trust in Web3’s business landscape cannot be understated. For instance, exchanges, Web3 companies, and investors largely depend on establishing and maintaining trust for the successful growth and operation of their projects, companies and services. These entities engage in business interactions across borders, in a global marketplace where value propositions can be championed or defeated, and capital can be garnered or erased in seconds \[Overgaag, 2023]. The flipside of an open, global marketplace and user-centered ecosystem largely built on trust in the business sphere implies that potential scammers - in whatever form - may move around with ease and may identify prime targets rather seamlessly, be they retail enthusiasts or outright industry pros. In an article titled “[Telegram Scams: Fraud Schemes with Crypto You Should Know](https://coinpaper.com/4100/telegram-scams-fraud-schemes-with-crypto-you-should-know),” Yekatsiaryna Pshanichnaya-Kosowska dives into the susceptibility to scams faced by traders and companies on Telegram. Yekatsiaryna writes “*Telegram scams have proven to be persistent and effective* \[...]”. A few of the common Telegram cons that Yekatsiaryna elaborates on include Telegram bot scams, phishing scammers luring in new scammers, copycat phishing scams, fake cryptocurrency and NFT experts, fake technical support specialists, as well as cases where a scammer shares a supposed VIP group, job offers and interviews or they even pose as a journalist. The creativity in scamming, however, is not only limited to Telegram, nor is it limited to Web3 enthusiasts or retail traders. On any platform, when building relationships, whether business or personal, it’s important to be careful with who you share sensitive or even seemingly sensitive information. \ So what to do, you wonder?\ **Identify Shady People Posing as Investors**\ **** By practicing due diligence and carefully researching a purported investor, projects and founders can develop more secure and transparent relationships. First of all, remember that countless individuals seek to entice start-ups and projects with fictitious investment opportunities, promising significant returns. They may request substantial upfront fees or investments but vanish without fulfilling their commitments. Be cautious of such deals and thoroughly evaluate the legitimacy of investment proposals. If self-claimed investors push you, this is also a red flag. In “[Unmasking Fake Investment Offers](https://www.linkedin.com/pulse/unmasking-fake-investment-offers-paniimconsultingorganization-ltkxc/),” Pan IIM Consulting Organization (PICO) explores the methods scammers use to reach startups. On impersonation, they note, “*Scammers often impersonate well-known venture capitalists, angel investors, or reputable investment firms. They may create fake websites, email addresses, and social media profiles to appear legitimate*.” \ \ So while tactics of these individuals may resemble those used by legitimate VCs and other professional investors, it's crucial to be vigilant and exercise caution. Non-legitimate investors, our outright scammers, may request substantial upfront fees for pitch opportunities, deck reviews, and accelerator/incubator access. Alongside outreach through TG, in our experience in the Web3 space, LinkedIn can also be a potential route for scammers to find a target. In these cases, a scammer can create a fake investor profile mimicking an actual professional account. Be aware of the fact that potential scammers may have carefully established a base of credibility and maybe even a post engagement history, all carefully crafted and built over time, which can make potential victims more willing to take the counterparty seriously.\ \ Additionally, scammers may work through existing but fraudulent or illicit companies to deceive start-ups, sometimes by promising quick deals. They may promise funding in exchange for equity or other work, the latter not always legal.\ **DYDD (Do Your Due Diligence)**\ \ We put together the following due diligence guidelines via which crypto projects on Thrilld and beyond can enhance their understanding of potential investors, mitigate risks, and make informed decisions regarding funding and partnerships. Clearly, it's important for founders to verify the authenticity of VC firms and conduct thorough background checks. How? * Try to investigate whether the investor has an active **online** **presence**, such as a LinkedIn profile, a website, or a Twitter account. This helps in assessing their professional activity, interests, and expertise. Do note, in line with the paragraph above, that scammers may impersonate well-known VCs/investors by using fake credentials and stolen identities. They go to great lengths to gain the trust of start-ups. * Don't forget to assess the **reputation** of potential investors. This includes examining their online presence, looking for any complaints or negative feedback from other projects, and requesting references from the investor. Reach out to entrepreneurs or companies that have supposedly received funding from the investor to gather insights and feedback. * Somewhat connected to the reputational remark, projects should conduct research on potential investors' investment **history** and track record. In practice, this involves checking for past investments and gathering information on the performance or very existence of those investments. Utilize platforms like Crunchbase to access relevant data about the investor's investment portfolio, or ask around in your network. * Projects should also ensure that potential investors meet the **accreditation** criteria, where applicable. Indeed, in some cases investors must meet specific financial thresholds, such as net worth, income, or professional experience. Depending on the jurisdiction, one can investigate if a VC or angel is registered with regulatory bodies like the Securities and Exchange Commission (SEC) or other relevant authorities. While this may require additional effort, it adds an extra layer of caution to the story at hand. * Before signing anything with an angel investor, make sure to thoroughly verify the personal **identity** of potential investors (this is also needed for KYC and AML regulation, of course). This can be done by checking their official identification documents, yet be aware of AI’s capacity to mimic said documentation. KYC and AML regulations also of course apply to companies investing in the project, so make sure to do research as to where the funding is coming from. Note that your due diligence should not stop once verification is completed. * Carefully **review the investment terms** offered by potential investors. This includes evaluating the funding amount, the company's valuation, and the rights and responsibilities of both parties. It is advisable to consult with legal experts to ensure a comprehensive understanding of the terms and address any doubts or concerns. You want to avoid unclear or shady deals. * Due diligence should be an ongoing process for projects. It is essential to continually review and **update** knowledge about investors and their activities. Stay vigilant and keep track of any changes that might impact the investor-project relationship. Cases are known where supposed investors work for months on building trust, after which detrimental breaches of said trust have occurred. * At all times, excerise what we call "**educated common sense**". Listen to your instincts and exercise critical thinking no matter what. If a deal appears too good to be true or raises suspicions, dig deeper, ask questions, and seek independent (legal) advice when necessary.\ **The Investment Process: "Don't Trust, Verify"** In another piece put together by our team titled "[Dealing with VCs in the Web3 Space: a No-Nonsense 101 for Projects and Founders](https://www.thrilldlabs.io/blog-posts/dealing-with-vcs-in-the-web3-space-a-no-nonsense-101-for-projects-and-founders)", we lined up the preliminary considerations when searching for the right VC and considered the most important need-to-knows in the Web3 investment process. It is, of course, important to state that variations in the investment process may exist depending on the VC firm's specific practices, the start-up's stage of development, and whatnot. Also, do also note that pursuing VC investments is not always the best avenue for a project, depending on the nature of the company, its stage, and market conditions. Sometimes angel investments can be a better alternative, or one can decide to bootstrap or seek to generate revenue without injecting external capital.\ Overall, start-ups should thus always be cautious when talking deals and thoroughly evaluate the legitimacy of supposed investors and investment proposals. Keep this guide at hand to recognize the patterns and routes scammers use.\ \ **Finally, remember the words of Wood. "Don't trust, verify."** *More:* [*Web3 Investor Scams Unveiled: Stay Safe, Stay Smart*](https://chainr3action.substack.com/p/web3-investor-scams-unveiled-stay) [*More victims of fake crypto investor scam speak to The Register*\ **
](https://www.theregister.com/2023/02/16/fake_crypto_investor_scam/) *** ***Disclaimer & Risks**The information provided in this article is intended solely for educational purposes and should not be construed as a recommendation to buy or sell any security, cryptocurrency, or digital asset.* *Thrilld Labs shall not be held liable for any investment decisions made or the acceptance of any investments based on the information provided in this article. Readers are fully responsible for their own investment decisions and should exercise caution and due diligence. By using the information in this article, readers agree that Thrilld Labs is not responsible for any financial losses or damages incurred.* *Readers are strongly encouraged to conduct thorough research and consult with a financial or legal advisor before making any investment or acceptance decisions.* # Women + Web3: About a Merit-Based Space, Some Systemic Challenges, and a Fifth Wave of Feminism ***Image depicts a part of a*** [***paining***](https://ocula.com/art-galleries/tang-contemporary-art/artworks/yue-minjun/paste-no2/) ***by Yue Minjun, a*** [***Chinese artist***](https://metalmagazine.eu/en/post/yue-minjun) ***that can be grouped in the Cynical Realism movement. His brightly colored depictions of maniacally laughing figures are influenced both by Pop Art and Surrealism. His works act as a tacit form of social and political critique.*** **Introduction**\ **** For the past 300 years, women have contributed to advancements in science, technology, engineering, and mathematics, hereby persistently influencing the tech landscape and the world itself.\ \ One of the first computer programmers was Ada Lovelace, known for writing the first algorithm. Lovelace was born in London in 1815 and was encouraged by her mother to study mathematics and science. Her work on Charles Babbage’s Analytical Engine extended to not only computing numbers, but also complex problems. Her contributions laid the groundwork for modern computing. Lovelace and women in STEM fields are celebrated annually on Ada Lovelace Day, every second Tuesday of October. Interestingly, the native cryptocurrency of Cardano, ADA, is even named after her. Another example. Referred to as a “human computer,” Creola Katherine Johnson was one of the first black women to work at NASA. She proved significant to the success of early US crewed space flights for her orbital calculations. Johnson was born in 1918 in West Virginia where she received a bachelor’s degree in mathematics and French from West Virginia State University at the age of eighteen. She was able to solve complex calculations manually. Her story was made into the film *Hidden Figures*. Sometime later, a computer scientist named Adele Goldberg was one of the co-developers of Smalltalk-80, a programming language created for educational use and emphasises modern graphical interfaces. Goldberg was born in Ohio in 1945 and received her bachelor’s in mathematics at the University of Michigan, and a master’s and PhD in information science from the University of Chicago. She would later work at XEROX in the Learning Research Group where her team created computer designs for children’s education. Crucially, this very technology would act as the basis of knowledge for many programming languages including Python, C, and Java. Some of the achievements and contributions of women in STEM have faded into the background, but remembering and reflecting on their lives and work is an important piece of the present. It reminds us of the potential and capabilities available to women in STEM, because, even today, the participation of women, in comparison to their male counterparts, makes up a notably lower fraction of roles in tech. And increased female participation is not a given. An article by [Women in Tech](https://www.womenintech.co.uk/) points out that “*In many ways, the beginning of the 20th century was more progressive for women in tech than the latter half*” ([The History of Women in Tech](https://www.womenintech.co.uk/the-history-of-women-in-tech/#:~:text=One%20of%20these%20women%20was,Symposium%20on%20Digital%20Computing%20Machines.)). To that point, additional research shows that the proportion of women in tech has decreased over the years. Indeed*,* “*\[...] in 1984, women constituted 35% of the tech workforce, yet by 2020, this figure had dwindled to 32%*” ([Women’s influence across Web3 and tech positions](https://cointelegraph.com/news/women-influence-in-web3-and-tech)).\ **Women AND Web3: A Fifth Wave of Feminism?**\ ****Beyond empowering those working with technology, technology itself can be leveraged for female advancement. Feminism is a word with colorful connotations today, but arguably began in July 1848 in Seneca Falls, New York when five women organized the Seneca Falls Convention to advocate for the equal rights of women. This has widely been considered the start of the first ‘wave’ of feminism. The proceeding waves continued to rally behind securing equal rights for women through legislation and accountability. Put briefly, the second wave re-evaluated traditional gender roles in society and sought to end sexist discrimination, whilst subsequently, the third wave tackled continual problems including workplace sexual harassment and a lack of women in power. Lastly, the fourth wave seeks accountability (also through digital activism and digital means more broadly) and turns its attention back onto the system allowing such misconduct in the first place. \ The emergence of the internet has already done wonders in giving marginalized voices a chance to be heard. Yet, quite possibly there could be a fifth wave — spurred by Web3 — in the making, empowering women through blockchain-based technology. Indeed, through decentralized technologies like blockchain and its corresponding crypto assets, Web3 (used as an umbrella term) poses substantial opportunities for all participants, irrespective of gender, to engage in socio-economic systems. For many women across the globe, this technology could be particularly transformative, providing new pathways to financial independence, entrepreneurship, and decentralised finance. Why? In many regions, women have historically lacked the necessary infrastructure and resources to participate to their full potential. This is where Web3 can create alternative routes from traditional career options that allow for financial inclusion and growth through one’s own efforts. This might very well set into motion a cycle of growth and further empowerment beyond the Web3 space itself, given that it is well-documented that economic development directly facilitates social mobilisation. *That’s the theory. How about the in practice?* Fundamentally, [“*blockchain is a gender-neutral technology*](https://cointelegraph.com/explained/7-blockchain-project-ideas-for-women)” and, thus allows anyone to participate, no matter who you are, from anywhere in the world. As long as you have internet access, women can tap into the industry and begin exploring what other opportunities are out there. *But what is the norm for women versus the Web3 space, you wonder? That depends who you ask, when, and where!* For instance, in the crypto world more broadly, 26% of investors are women whilst a report from security.org notes, “*our survey found that 67% of current cryptocurrency owners are men, and just 33% are women*” ([2025 Cryptocurrency Adoption and Consumer Sentiment Report](https://www.security.org/digital-security/cryptocurrency-annual-consumer-report/)). Moreover, this ratio will vary among countries and market cycles. Looking more at female professionals, according to Cointelegraph, in Web3 “*women have been involved in developing various projects, communities and brands in the crypto space*”. Indeed, women lead “*strategic direction, oversee financial, operational and technological aspects and ensure the company’s fiscal health and sustainability*” ([Cointelegraph](https://cointelegraph.com/news/women-influence-in-web3-and-tech)). For leadership roles in Web3, according to the [Cointelegraph](https://cointelegraph.com/news/women-influence-in-web3-and-tech) figure below, in 2022, 25.3% were held by women. Women are thus working in a variety of roles in the Web3 space, however, the trend of female entrepreneurship is still glaringly low: only 13% of founding teams include women, with just 3% being all-female teams ([BCG](https://www.bcg.com/press/16february2023-women-are-being-shut-out-of-web3?utm_source)). And when it comes to funding, all-male teams raise nearly four times more capital than all-female teams. Zooming in at NFT space specifically, research shows it is heavily male-dominated with only 16% of NFT artists being female, who account for just 5% of all NFT sales ([CCN](https://www.ccn.com/education/empowering-women-in-web3-bridging-the-gender-gap/?utm_source)). Additionally, as the Web3 space matures, we do note that women are becoming more involved in technical roles, although they appear to remain significantly underrepresented. Precise tech-related numbers lack for the Web3 space specifically (apart from this report that notes that women in the Web3 space are mostly in non-technical roles, representing only 27% ([Cointelegraph](https://cointelegraph.com/news/women-influence-in-web3-and-tech))). Is this unique to Web3? No. The gender gap is even more pronounced in other tech sectors. For instance, according to a [Forbes article](https://www.forbes.com/sites/cherylrobinson/2024/06/18/women-in-tech-stats-how-the-industry-can-provide-equal-opportunities/), only 20% of technical roles in major machine learning companies are held by women. Globally, just 22% of AI employees are female, and only 12% of AI researchers. In fields like data science and software development more broadly, the male-to-female ratio also remains skewed, with women representing only about 23% of global developers ([Cointelegraph](https://cointelegraph.com/news/women-influence-in-web3-and-tech)). Women are thus working and building in Web3, yet it appears that for higher level (entrepreneurial) positions and tech positions the percentages drop (albeit rising year on year). Naturally, many women who joined the space as investors or community members ultimately join the industry as professionals and some of them even turn into founders and executives over time, indeed bending the trajectory of working *with* the tech towards working *in* Web3.
*** ***Disclaimer & Risks***\ \ *The information provided in this article is intended solely for educational purposes and should not be construed as a recommendation to buy or sell any security, cryptocurrency, or digital asset.* *Thrilld Labs shall not be held liable for any investment decisions made or the acceptance of any investments based on the information provided in this article. Readers are fully responsible for their own investment decisions and should exercise caution and due diligence. By using the information in this article, readers agree that Thrilld Labs is not responsible for any financial losses or damages incurred.* *Readers are strongly encouraged to conduct thorough research and consult with a financial or legal advisor before making any investment or acceptance decisions.* # Five Fundamentals to Make It as a Blockchain Professional Collaborative Article | Association for Professionals in Digital Assets and Thrilld Labs With the Web3 and blockchain industry poised for exponential growth and consisting of over 200,000 professionals and 10,000 companies active in the sector (as per K33 (2023): The Emerging Crypto Industry), ApdA, which is a blockchain association championing professionalism and ethics, and Thrilld Labs, a solution dedicated to connecting blockchain professionals, have identified five essential attributes for professionals to excel and stand out in this competitive industry. Said attributes have been identified to not only advance professional standards, but also to transform how industry participants are perceived. Ultimately, adhering to these attributes - or standards, so you will - enhances one’s credibility and ethical stature and should ultimately allow blockchain professionals to position themselves as the actual leaders they are, thereby serving not only themselves but also the industry as a whole.
## Attribute 1: Transparency As a preliminary notion, transparency is foundational to blockchain technology and, we believe, should be both essential and equally applicable to professionals in the space. This implies that transparency is not just a technologically enabled and inherent characteristic of on-chain activity but should be extended in the culture of blockchain professionals across the globe, almost as if it were a universal value. Now, what does this mean in practice, one might wonder? At ApdA and Thrilld Labs, we believe that being transparent about all one’s endeavours, especially when wearing multiple hats or advising multiple clients, is absolutely crucial. This openness includes clear communication about your various roles and responsibilities at the outset of any instruction or introduction, particularly if one has multiple involvements that might pose conflicts of interest from either a professional or a personal perspective. This latter distinction is particularly important in the blockchain space due to it being common for professional and personal interests to intersect, overlap or be outright blurred. The same consideration should be made during any representation on social media such as advocating a token or promoting a project - if a professional has a specific interest in spurring, shilling or otherwise celebrating an entity, asset (or future) asset), this should be clear and obvious to the audience. Blockchain is all about building, and a critical part of that involves building long-term relationships. By being transparent, you signal to others that you are committed to ethical practices, hereby establishing a positive reputation in the blockchain community. We build, and we lead by example. This practice not only aligns with our industry’s decentralized ethos, but also systemically strengthens the credibility and resilience of the entire ecosystem. ## Attribute 2: Collaboration Alongside transparency, collaboration stands as one of the key pillars for both the growth and success of the blockchain space. Collaboration in blockchain is particularly vital given the industry’s infant stage. Working together helps to pool resources, knowledge, and expertise, propelling the space (and one another) forward. The saying “a rising tide lifts all ships” perfectly captures this sentiment. In practical terms, fostering collaboration means actively seeking out partnerships, engaging in open communication, and being willing to *passively* share resources and *actively* share insights. It involves aligning goals and creating an environment where everyone feels valued based on the merit they bring to the table. It involves accepting diverse perspectives, not for the sake of innovation, but also out of straightforward respect. And it also involves valuing quality over status and recognizing the inherent dignity of all collaborators. These two factors can only be guaranteed if the preliminary benchmark of transparency is guaranteed as well. Walking the talk, both ApdA and Thrilld Labs seek to enable collaboration in our very distinct but also common ways; take this article as an example! We believe that blockchain professionals can accelerate innovation, solve complex problems more efficiently, and build stronger, more resilient networks. But we have to all do this together to be effective. An additional result of this collaborative notion is that the industry does not only become stronger and more dynamic, but also more inclusive, indeed an additional key attribute of a leading blockchain professional. ## Attribute 3: Inclusivity Inclusivity in the blockchain space means creating a digital and physical environment where everyone, regardless of their background, location, or nature, feels welcomed, valued, and is able to contribute. Inclusivity doesn't always need to be obvious; both 'hands-off' and 'hands-on' approaches can equally promote inclusion through either deliberate actions or deliberate omissions... For instance, inclusion implies *actively* promoting diversity and ensuring that all voices are heard and respected. The other side of the ‘coin’ (pun intended) is when people *feel* included and respected, they are more likely to share their insights and ideas, de facto leading to more creative and effective (and inclusive!) solutions both within your business and as a community as a whole. That is why the hands-on and hands-off approaches enforce one another. Looking for more blockchain-based reasons as to why inclusion matters? Inclusivity encourages diverse perspectives, which leads to more comprehensive and innovative problem-solving. Isn't that what the decentralised, global nature of blockchain is all about? Indeed, inclusion also leads to a fairer and more equitable society, so why not embed inclusion across genders, ages, locations and other potential demographic factors in our very companies, projects and other initiatives? When blockchain professionals commit to inclusivity, they not only enhance the creativity and effectiveness of their teams but also align with broader social values. That quite literally is what breathing social responsibility looks like. On a more pragmatic note, what this requires from you as a professional is proactively seeking out diverse talent, consciously creating opportunities for all voices to be heard, and promoting a culture of respect and equality. Consider that by prioritising inclusivity, one can build stronger, more innovative teams, thereby directly increasing the overall chances of success of your project or other professional efforts. ## Attribute 4: Confidence Finally, we believe that blockchain professionals are confident people - by their nature, they go against the herd and build, regardless of the market cycle and irrespective of bulls or bears. But upon which foundation is this very confidence built, one might wonder. At ApdA and Thrilld Labs, we believe this confidence stems from pride and passion relating to the blockchain itself, which usually develops over time. Pride works more externally, whilst passion stems from within. Starting with the former, pride in work is essential for blockchain professionals because it allows one to showcase their inherent dedication to their blockchain goals. De facto, demonstrating pride involves delivering high-quality results and sharing achievements within the Web3 space, as well as with those externally. Educating those who are sceptical, don’t ‘believe’ or are still captured by the negative perceptions surrounding crypto, blockchain and Web3 is also a key factor. It means being transparent (there it is again!) about both the potential opportunities and risks of blockchain technology while feeling confident enough to passionately speak about it no matter the setting or audience. Passion, indeed, drives you to excel, fostering a deeper connection with your projects and with people around you, including those newer to the space. When passionate about your work, it shows in the quality and your interactions. This passion can inspire others in the community, and even externally, to also take pride in their work and strive for excellence, or to explore the space, respectively. By sharing your achievements, you inspire that confidence in your abilities and contribute to a more respected and trusted blockchain community, driving progress and fostering trust within the ecosystem. So, what do we suggest you actually *do* to showcase that pride and passion? How does one breathe that confidence? Utilize social media, certifications (like ApdA!), professional networks (like Thrilld!), and industry events to highlight your accomplishments and the impact of your work. Additionally, be honest and transparent about things that go wrong, both in your own professional career, and generally in the blockchain space. This transparency, here it is again, builds credibility, more confidence and hereby, trust. We can confidently state that no one is perfect, and no industry is either. And that’s fine. ## Attribute 5: Community Engagement Regardless of whether one is an entrepreneur, solo founder, blockchain lawyer, or freelance dev, we do not operate alone. Its likely we are all part of various ecosystems, communities, projects, DAOs, or other collaborative efforts. Indeed, that showcases the collaborative and inclusive nature of this space, two aspects readily mentioned above. Engaging directly with projects and platforms not only demonstrates your commitment but also gets you directly involved with innovation and growth in the ecosystem. At AdpA and Thrilld Labs, relatively small ecosystems themselves, we know firsthand that by participating actively, you will improve your ability to share knowledge externally and keep up to date with current trends. Unsurprisingly, community involvement is especially important for those managing token-based projects or, indeed, those holding the tokens of said projects. From a builder’s perspective, this new asset class represents a unique type of stakeholder requiring special care and attention, and the literal stakes are higher the more prevalent a community becomes. A token holder on the other hand, can benefit from active community engagement as said behaviour directly leads to deeper connections and a stronger sense of belonging within the blockchain ecosystem, and as such, through shared incentives, increases the quality of said community. We cannot ignore the monetary induced rationale which comes as part and parcel of this new asset class and ultimately gives those outside of the community an indication of the community sentiment. \ Another way to showcase community involvement offline is to contribute to IRL discussions, attend events, and indeed join community meet-ups. Said real-life behaviours and endeavours help professionals build their networks, which is a completely distinct yet crucial part of a blockchain professionals’ toolkit enabling growth and business opportunities. To sum it up, by prioritising community engagement and contribution, both online and offline, blockchain professionals can drive meaningful interactions and new relationships, bringing us back to the human aspect that is paradoxical yet so fundamental to the growth of a high-tech industry. ## Put These Fundamentals into Practice To "make it" in the blockchain industry, ApdA and Thrilld Labs argue that professionals should incorporate fundamentals such as transparency, collaboration, inclusivity, confidence, and community engagement. These qualities advance professional standards and foster trust and innovation, ultimately benefitting both said individuals and the broader blockchain ecosystem at large. \ Whether one is looking for a job, hiring, or connecting for other business synergies, [Thrilld ](https://www.thrilldlabs.io/)is a networking solution specially developed for Web3 professionals and available in the app stores. In Thrilld, individuals can create personalized profiles and find other Web3 professionals worldwide who fit their interests, needs and wants. Thrilld, built by Thrilld Labs, is free and open-access with ethical data governance. Thrilld has been created with all five of the above-noted fundamentals of this article in mind. For those looking to join a professional network of like-minded individuals adhering to the principles discussed in this article, you could also consider the Association for Professionals in Digital Assets. Stay up to date with our developments and key industry updates by signing up for our newsletter, The Digital Standard, [here](https://thedigitalstandard.beehiiv.com/).\
*** \ ***About Thrilld Labs*** *Thrilld Labs built the synergy-machine for Web3. Via Thrilld, a free and open-access solution, Web3 projects, professional investors, devs, and Web3 service providers can find each other in a tailored manner to instantly talk funding, business, and other synergies.*\ *Thrilld also functions as a full-fledged Web3 event networking solution.*
***About ApdA*** *The* [*Association for Professionals in Digital Assets*](https://www.apda.io/) *(ApdA) provides a structured, community-driven platform for blockchain professionals to certify their ethical and professional standards, fostering a trusted network of verified members. By leveraging blockchain technology, ApdA verifies and authenticates members’ professionalism and ethics, solidifying their reputation for high standards.* # Working in Web3: Actual Strategies for Landing that Dream Job in the Industry “The Emerging Crypto Industry,” a report published by K33 Research in July 2023, aims to capture the value creation and employment outcomes of the crypto industry. In the report, “*about 10,000 companies with a combined valuation of almost $200 billion and close to 200,000 people working with crypto worldwide*” are identified. It is also concluded that the industry will “*continue to grow as the technology becomes more mainstream*” and this is especially true for “*countries with the right regulatory conditions and political backing*”. With these remarks in mind, it is important to understand how the Web3 market has changed over time and how it is structured, especially if you want to land that dream job. And particularly, how do you become and stay relevant to the Web3 job market an what are actual strategies for landing that gig you want?
**Breaking Down the Web3 Job Market** ****The K33 Research report notes the prevalence of remote work in the industry in addition to a significantly higher number of jobs in the industry, a trajectory starting even before 2020. The report also notes that the majority of people are employed at medium to small businesses and that most crypto jobs are related to investments and trading, with 62,000 people working for exchange and brokerage companies and close to 50,000 people working for companies offering other crypto financial services. The other main types of employment include blockchain protocols, analytics, and mining, NFTs and gaming and other types of crypto jobs. At Thrilld Labs, we observed that non-tech roles – in marketing, business, community, and whatnot – are just as prevalent and requested as tech-based jobs, which at times comes unexpected to some newer to the industry. Some of the typical crypto companies include: crypto exchanges and brokerages, market makers, crypto investment and asset management, wallet, security, and custody providers, crypto payments solutions, crypto mining, blockchain protocol projects, DeFi and NFT projects, crypto-related research and analytics, and crypto media and news outlets. While these career paths may reflect the typical jobs, they are not the only jobs out there and true to its nature the Web3 industry is a space for innovation and pushing limitations. Fortunately, the industry is expanding with more investment, value creation and employment outcomes. It’s important to note that the report quoted was published during a bear market cycle. Hence, we may expect numbers to have significantly increased compared to one year ago.\ \ If considering a career in the Web3 and crypto industry, it is important to understand the roles and responsibilities and if they align with your goals and values. From this point, you can start to actively shape and guide your journey to landing your perfect job in Web3.
**First Steps: Identifying Your Goals and Values**\ **** With the basis of Web3 built on an inclusive and accessible online network, the highly technological nature of the space can also arise as a barrier, for instance, to understanding jargon in general or in online job applications specifically. Fortunately, as with any industry, these technical details can be learned. Additionally, as readily noted, not all Web3 jobs are technical, and having a variety of skill sets can also be of value. So then what becomes key is having an initial basis and interest in the ecosystem, leveraging what you *do* know. After making the decision to pivot towards a career in Web3, it is important to know the role and responsibilities of what you will be doing on a day-to-day basis. For example, take the [Research Analyst role](https://jobs.solana.com/companies/chorus-one/jobs/38469245-solana-research-analyst#content?\&source=web3.career) at [Chorus One](https://chorus.one/), a company focusing on Proof-of-Stake networks and decentralized protocols. For starters, the role is fully remote, as with many Web3 jobs. When reading through the list of responsibilities and the *ideal candidate,* you can find the diversity of tasks and different types of skills that are required. In this particular job description, they ask for understanding and analysis of blockchain technology and “in-depth technical research”. At the same time, the candidate must also develop relationships, manage communications, evaluate business viability, and conduct due diligence. From this description alone, there is a versatility in the types of tasks one can do (and thus the skills needed), so identifying where your interests lie, can help the candidate better align to the *ideal job* they are looking for. As such, it might be a good idea to browse a few Web3 job boards to see what types of jobs there are and what looks right for you. We’d also suggest considering the kinds of companies that you are looking for and whether said companies, or the very job you apply for, fit your values. Simply put, if you have an incredibly strong Web3 ethos, applying for a marketing role at a Web3 foundation might be more suitable than at a centralized exchange.\ **Networking in Web3**\ **** When initially looking for a job in Web3, it is important to get exposure to the industry and vice versa, which means showcasing who you are, your skill sets, and that you are open to work. Developing relationships and connections will be the most beneficial in Web3 since it gives you the chance to ask questions and find out what opportunities there are. You can also further familiarize yourself with the vocabulary, trends, and overall Web3 ecosystem through engagement with other industry professionals.\ One way to meet the people passionate about Web3 is to actually attend Web3 events in-person. When meeting people and making connections in real life, it is always great to be open and transparent on who you are and what you can offer, but remember to exercise caution and due diligence to prioritize your safety whilst engaging with others, especially if they promise the world Enthusiastic about your new connection? Swap contact details and lock in for that first follow-up meeting. See how you can help one another, and perhaps your encounter results in a wonderful job (or new friend).\ Another way can actually be to directly contact the individuals and key players in a particular ecosystem or company you are interested in. If doing this, try to be strategic about who you are contacting to avoid wasting your time and theirs. In the message, be clear about who you are, why you are contacting them, and what about that ecosystem or company particularly attracted you. Connecting to someone with a stronger network may also present unanticipated surprises.\ But asking too much of someone has its limits, so try also to present what you can bring to the table. [Owen Healy](https://www.linkedin.com/in/owenhealyblockchaintalent/), a top-notch blockchain recruiter, wrote in a blog post: [ "*Ensure each 'key player' knows you understand the industry and 'the project,' even if you lack formal experience*"](#user-content-fn-1)[^1]. He explains how if you aspire to be a Community Lead, then show your commitment to the company and knowledge of the role by "\[offering] *opinions on competitor strategies*" or "\[suggesting] *ways to improve community engagement*" among other ways. Indeed, it’s all about adding clever and sincere value.\ \ **Joining Networks and Communities**\ **** Another way to get exposure and step into the Web3 market is to join communities. You will find that many people in the ecosystem are more than happy to help out. In an article by Entre, “[How To Find A Job In Web3](https://joinentre.com/learning/blog/howtofindajobweb3),” it is stated that: write “*If you want help, the right community or network can be invaluable. If you’re serious about pursuing Web3 jobs, why not join communities where other people can inform you about potential roles and opportunities?*”.\ To that point, not only can you meet people with years of experience (or those just starting out), but a community can provide unexpected opportunities, networking, discussions over hot topics and burning industry questions, and overall is just a fun way to build new relationships while exploring all that Web3 has to offer. Additionally, these communities are very easy to find and a good place for anyone to learn and watch discussions or for someone wanting to participate and add to the discussion actively. These communities can be easily accessed remotely on platforms like Reddit, Discord, and Telegram, or you can look for local groups or meetups in your city for discussions on Web3. \ Another way to reach out to communities and engage with the ecosystem is to join dedicated Web3 networking platforms. For example, [Thrilld ](https://www.thrilldlabs.io/)is a networking app for Web3 professionals, yet also much welcomes those looking for new jobs and gigs as well as those hiring. In Thrilld, individuals can create a personalized profile directly connecting to a community of Web3 professionals and those interested in Web3. When creating a profile, showcase you are looking for a job by adding the label 'Open to Work'. Users can also add a professional-looking profile picture and their ambitions and experiences on their profiles.\ \ **Participating in Traineeships, Internships, or Volunteering**\ **** Another route when first looking for a professional experience in Web3 could be to try out a volunteer or traineeship such as [Thrilld Labs’ Traineeship Program](/community-initiatives/thrilld-labs-traineeship). In these roles, you can learn the basics of the industry and develop skills relevant to Web3. This would also be a good experience to add to your resume showcasing your commitment and interest in the field. Expanding your network in this direction will also put you closer to those in the industry and help you reach your job aspirations. While (usually) unpaid opportunities present unique learning and networking experiences, do remember to **never** accept terms or ongoing practices that exploit you, or your work. In conclusion, although following the typical application process is always an option to find opportunities in Web3, it may be more fruitful to strategically consider other avenues that lead you to landing a job in the space. By building knowledge, leveraging your network, and obtaining new skills while continuously showcasing your interest in the industry, you will build that solid foundation for growth. \ \ Hopefully your next job in the space is just around the corner! [^1]: # Public Speaking in Web3: Tips from MCs and KOLs Public speaking is both a craft and a performance and true skills imply connecting with the audience, adapting to the unexpected, and tapping into fun moments that make people smile or nod. *In a 2025 EcstaSHE live event, four MCs and KOLs discussed how they turn technological talks into human connections. Below is a concise summary of the practical skills and tips shared by the panelists.* *During the event —* [*Public Speaking in Web3: Skills to Steal from MCs & KOLs*](https://www.linkedin.com/posts/thrilld-labs_ecstashe-event-youtube-activity-7354817975893295104-TWPV?utm_source=share\&utm_medium=member_desktop\&rcm=ACoAAD2xpyMBj6TtALCTgYepFKf4IMWdat7KVdY) *— the session was hosted by Thrilld Labs founder and CEO* [*Alexandra Overgaag*](https://www.linkedin.com/in/alexandra-overgaag/)*. Panelists were* [*Paul Democritou*](https://www.linkedin.com/in/mcpauld/) *(The Crypto Factor),* [*Lilly Douse*](https://www.linkedin.com/in/lilly-douse-aa0a10b8/) *(global MC & podcast host of Talk Crypto to Me), and* [*Chiara Munaretto*](https://www.linkedin.com/in/chiaramunaretto/) *(event MC and managing partner at Stablecoin Insider).*
**Adapting Across Cultures Without Losing Yourself** \ Every event exists within its own cultural context, shaped by local norms, industry maturity, and audience expectations. What engages a tech-savvy crowd in Amsterdam might differ from what resonates in Dubai or Singapore. Hence, sensitivity to where you are – and to whom you are speaking – is as important as the content itself.\ \ Yet adaptation should not mean abandoning your personality. The most compelling speakers adjust their references, attire, humour, and pacing to suit the room while retaining the core of who they are. This balance of respect and authenticity allows the message to land while keeping the delivery unmistakably yours.
**Securing More Speaking Slots?** Breaking into high-profile speaking slots is rarely a matter of waiting for someone to notice you. It requires making a compelling case for why your voice belongs on that stage. This can mean directly approaching organisers with a pitch tailored to their audience, following up on rejections to learn what you can improve, and beginning with smaller roles such as panel participation before progressing to keynotes. Visibility plays a role here too. Sharing short, engaging videos that demonstrate your presence and expertise not only helps organisers see what you can offer but also reinforces your credibility in the wider community. As a personal brand expert herself, Chiara emphasises that building a personal brand around your subject matter signals both authority and consistency, thus making you a natural choice when relevant events arise.
**Connection Above All** At its heart, public speaking is not about flawless delivery but about bridging the gap between you and your audience. Preparation builds confidence, yet flexibility creates connection. If you bring structure, authenticity, and cultural awareness to your role, then even the inevitable mishaps can become the most memorable moments of all.
**About the Panelists** * [Chiara Munaretto](https://www.linkedin.com/in/chiaramunaretto/) — Managing partner at Stablecoin Insider; Independent Advisor in Personal Branding & GTM strategy. She runs her personal branding work on LinkedIn and hosts/speaks at Web3 events. * [Lilly Douse](mailto:undefined) — Web3 educator and advocate based in Dubai; MC and moderator for major blockchain events; podcast host of Talk Crypto To Me; global blockchain presenter and event MC. * [Paul Democritou](https://www.linkedin.com/in/mcpauld/\)) — Author, speaker, and blockchain marketing consultant with 25+ years in sales, marketing, and consumer psychology. Creator of The Crypto Factor (54K+ YouTube subscribers, 6M+ views). * [Alexandra Overgaag](https://www.linkedin.com/in/alexandra-overgaag/) — Founder and CEO of Thrilld Labs; advisor to BlockStart Scotland and Funding Chain; published contributor; mentor for educational blockchain initiatives. Background in law, political science, and hospitality. \ **About EcstaSHE** EcstaSHE is a female community connecting action‑oriented, professional female decision‑makers in and around Web3 to enable networking and business collaborations. The EcstaSHE series organises panel discussions and fire chats to help members and participants learn more about the Web3 ecosystem. Members receive prioritized access to conference tickets (with giveaways from Thrilld Labs), and support for building speaking gigs, interviews, and business opportunities at times. EcstaSHE welcomes women from diverse backgrounds, experiences, and expertise levels. * [Read more. ](/community-initiatives/ecstashe) # Sustainable Web3 Growth Strategies (101) Web3 is taking over the world (we all know this), but how do we turn all that buzz into sustainable growth? As we all know, marketing and community are simply key in this discussion – both for early-stage projects and established ones – but the "how" in this story remains a subject of differing viewpoints. Going beyond the hype cycle and FOMO, truly onboarding people, building that genuine community and retaining engagement are all crucial. Curious about future-proof Web3 marketing strategies and what works (and does not)? Read on. *Thrilld Labs' EcstaSHE panel offered a deep dive into sustainable ánd unsustainable growth strategies for Web3 projects and founders. Featuring leading marketing experts from across the industry, the panel spoke about Web3 marketing segments and strategies, building genuine communities, and leveraging AI.* *The panel discussion featured* [***Magda Milas***](https://www.linkedin.com/in/magdamilas/)*, President and co-founder of Alice in Blockchains and President and Partnerships Lead at Web3 Tales;* [***Lindsay Keyfauver***](https://www.linkedin.com/in/lkeyfauver/)*, Head of Marketing at Denarii Labs and Divisional Director of Coinscribble;* [***Melissa Lim***](https://www.linkedin.com/in/melissalimyw/)*, Marketing Advisor at Our Own AI; and* [***Alexandra Overgaag***](https://www.linkedin.com/in/alexandra-overgaag/)*, Founder and CEO of Thrilld Labs, who hosted the session.*
**A Preliminary Note: Preventing Unsustainable Practices** When projects and executives consider marketing in Web3, unsustainable practices often arise from poor budgeting and attempting to tackle too many initiatives simultaneously. This problem is very much mirrored in Web2. While it's acceptable and relatively normal for a product (and its very marketing) to have initial shortcomings, reallocating the budget effectively based on early feedback is vital. In practice, this means narrowing down your audience, understanding what content gets the views, and grasping when it's too much for your audience. Once you do start spending, keep in mind that it is notably tricky to hold momentum up if marketing dollars and Satoshi's fuel that traction almost exclusively. As Lindsay, Head of Marketing at Denarii Labs and fractional CMO at Coinbound, noted, building a solid early community and understanding audience saturation points can help establish product-market fit, maintain longer-term engagement, and avoid the pitfalls of overextension.
**Strategies for Different Marketing Segments** Whether Web3 builders like it or not, marketing and growth strategies in Web3 should ideally be tailored to different audiences. To that end, we want to consider different segments with their native requirements and expectations, such as B2B (business-to-business), B2C (business-to-consumer), and B2D (business-to-developer). * More growth-oriented, **B2B** comes into the picture. Here, it is key to focus on building partnerships and demonstrating reliability. Non-technical decision-makers need clear insights into the value of your product or project and its community; rest assured that they will research to know whether or not your company or value proposition is reliable. Closing partnerships and collaboration successfully is paramount to growth in Web3, yet we must remain considerate of the many marketing fugazis (so collabs for the sake of exposure only) that also come into the picture here.\ * **For B2D relations**, which is the key audience for many projects and protocols, remember that developers look for ease of integration and comprehensive documentation, ideally alongside an outlet via which they can provide feedback on your project. Ensure that your technical documentation is pristine and available, for instance, on your Docs section or on GitHub.
* **Consumers**, or users, so you will, are mainly concerned with performance, cost, and user experience. Understanding the customer journey and differentiating your product from competitors is vital—you don't have to reinvent the wheel, yet make sure that you have a strong competitive advantage and a good UX. Remember that in Web3, your users are also likely your community, so listen to them carefully at all times. Based on the above assumptions, ensure now that your marketing team or marketing approach is well-informed and tailored to about the product's user segment(s).
**The Role of Community and Social Proof** We already touched upon this topic: building and maintaining a strong community (containing users, partners, developers, investors and others who like your project) is at the heart of a successful marketing approach and is, therefore, paramount to sustainable growth. Regardless of your preferred marketing segments, in Web3, it's important to balance product focus with active community involvement to ensure that both the product and the audience grow together. But how to be proactive as a project, especially if resources are limited? Magda, President and co-founder of Alice in Blockchains and President and Partnerships Lead at Web3 Tales highlighted that community engagement through events and educational initiatives may drive growth and foster loyalty. Moreover, when your resources are limited, rest assured that attracting volunteers who like your project (alongside a lot of PR, hands-on networking, and mouth-to-mouth marketing) can go a long way toward growing organically. Engaging in two-way communication with your community and indeed with those who help you, even as volunteers or effective brand ambassadors, helps build and grow. Remember that the emphasis should be on creating genuine relationships rather than merely promoting the product; you're in it for the long haul, together. Alongside your community, the relevance of breathing external social proof and external partnerships (mostly relevant for B2B relationships, yet also for investors) varies depending on the type of product. Reputable partners can provide valuable credibility. However, for some types of products and initiatives, such as DAOs or memecoins, social proof may be less critical, albeit that co-marketing efforts can still go a long way. In sum, a dual approach is ideal: focus on building a strong, reliable product and a supportive community to enhance credibility and, by extension, set into motion that longer-term growth trajectory.
**Leveraging AI for and in Web3 Marketing** We cannot discuss all the practicalities that may be leveraged or used in marketing or Web3 growth. Yet we do want to mention AI, for obvious reasons. AI products and applications may very well be used in Web3 marketing, from analyzing blockchain data to implementing chatbots that enhance user experience and questions from your community. Utilizing AI can also streamline marketing efforts and optimize your budget allocation. With AI growing exponentially, we might as well be using AI agents and will no longer be marketing directly to consumers in the not-too-distant future. We'd thus be moving from B2C to AI-Agent to AI-Agent marketing. While AI can be leveraged for marketing and growth, it is arguably not a total solution for all human input and work. Indeed, there are concerns about over-relying on AI for creative processes. Melissa, Marketing Advisor at Our Own AI, expressed reservations about AI's role in creativity, stating that while AI can assist with data analysis and efficiency, it often falls short in creativity and can undermine real artistic work. From a more ideological and privacy perspective, arguably even more important from a Web3 perspective, be mindful of the data sharing and potential privacy implications when you leverage AI for marketing, especially if you work with user data and sensitive business.
**In the flywheel of attracting, engaging, converting and delighting, the above is by no means an exhaustive discussion of everything needed for longer-term Web3 marketing success. Turning buzz into business opportunity should always be your core focus. To that end, fffective Web3 growth arguably hinges on a strategic blend of sustainable practices, targeted approaches, and sincere community engagement.** **In the early stages, listening to feedback from your first 10-20 community members can provide all you need. Careful marketing dollars and finding (initial) product-market fit through community feedback can set you on track after those early days. You can leverage AI to streamline your marketing, yet be mindful of the potential adverse implications.** {% hint style="info" %} **Read more about EcstaSHE** [**here**](/community-initiatives/ecstashe)**.** {% endhint %} # Personal Branding in Web3 (101) With the emergence of decentralized and blockchain-based social media and content-creator platforms, individuals now have more control over their data, identities, and transactions. As we can exercise more power in the digital world, it is as essential as ever to develop and utilize one's personal brand (PB) to further enhance that agency, especially while looking for jobs, new customers, and really, new value in business, not in the last place in the Web3 space. Market conditions in Web3 are notorious for being volatile and outside our control, which is why PB has become a strategic asset for individuals and company leaders. Simply put, personal branding in Web3 de facto translates into digitally showcasing an identity, almost as it were a digital shadow of oneself. Subsequently, when companies and potential clients consider another person's or company's profile, digital presence acts as an assurance of one's credibility, expertise and values, with this potentially enabling or detracting from career or growth goals. **Reasons why we believe personal branding in Web3 is essential & how to get started** * For landing jobs; * To stand out as an employee; * For being found by new business acquaintances; * To learn how to effectively put oneself out there in the digital arena; * Increasing awareness of your services/company by simply being visible. An excellent way to start building a PB is by asking yourself what you wish to be known for and why. This 'why' should be well-aligned with any long-term objectives, providing a clear path for one's branding efforts. [Ginnette Harvey](https://www.linkedin.com/in/ginnetteharvey/), the co-founder of a Web3 recruitment firm, [BlocHaus](http://bloc-haus.com/), whom we recently had the honor of hosting at Thrilld Labs' [EcstaSHE meet-up](https://www.youtube.com/watch?v=Zdtp-oi4ujE), suggested focusing on the following points as an effective strategy to build a PB: * Writing articles and blogs; * Speaking engagements and podcasts; * Publishing newsletters, or other content; * Active social media presence (especially LinkedIn); * Participation in industry associations and advisory boards.\ **Which platforms to leverage?**\ \ LinkedIn is a main tool of professional networking in Web3, with more than 70 million companies listed, and it plays a crucial role in the type of opportunities you receive and create. Custom URLs and professional photos, alongside a strong banner and headline, are great for capturing attention and expressing one's professional intentions. Detailed sections such as "featured," "about," and "experience" act as one's portfolio and should, therefore, include the most up-to-date information. Posting on LinkedIn is great for building engagement with your target audience; aim for 3-5 posts weekly to maintain a consistent presence, also where it concerns a company account. If time allows, we suggest connecting genuinely with your network, especially first-degree connections, and don't hesitate to reach out to respected industry professionals – thought leaders in the Web3 space are oftentimes very approachable, as long as you reach out with sincerity, kindness, and don't seek to extract value from them merely. At Thrilld Labs, we'd also casually suggest considering leveraging Thrilld for one's personal (or indeed, company) branding. As a free and open-access business solution, individuals can create a profile with professional information about themselves or their very companies. While looking for a job or hiring, you can even signal that on your profile. Whilst Thrilld does not allow individuals to post/publish or do cold outreach, it works well for generating new, tailored leads that fit one's business purpose (be it investments, collaborations, or else) whilst enabling that additional visibility amongst an ecosystem of Web3 professionals only.
**Tips based on our team's industry experience** Thus, tailored to the ethos of Web3, we suggest to professionals in the space the following substantial approach to personal branding: * Authenticity is key – we suggest no "copy/*pasta*" from other accounts; * On that same note, avoid AI as much as possible for personal interactions or copywriting whatsoever; * Deliver value and be respectful, both in your posts as in your outreach and messaging; * Adopt a multi-channel (as in, re-use content elsewhere) approach, but focus your efforts on 2-3 platforms maximum; * Adopt a multi-content approach; for instance, for certain topics, videos may work well, whilst for other purposes the written word might be more optimal; * Where traditional social media is concerned, study the algorithms to maximize your content's reach. On the whole, building a personal brand in the world of Web3 is quite necessary, especially in times when marketing funds are scarcer, yet transparency and authenticity are more important than ever. PB enhances one's visibility and ensures that you are consistently seen—for what you are building and for who you are or hope to become. By making your branding a strong digital asset (pun intended), you open doors to opportunities that can advance your career and even bring new personal relationships.
*** {% hint style="info" %} Watch Ginnette Harvey share her insights on personal branding in Web3 as a guest speaker at [EcstaSHE’s](/community-initiatives/ecstashe) Hustle Hour [here](https://www.youtube.com/watch?v=Zdtp-oi4ujE). {% endhint %} # Web3 & Media: Impacts, Intersections, and Interests Media has always been a powerful force for shaping narratives and driving understanding of the world. Now, the emergence of Web3 is arguably an inflextion point as to how we can can grasp the world around us. With transparency, decentralization, and innovation at its core, Web3 changes how media is created, shared, and monetized. Naturally, questions about credibility, financial incentives and ethical boundaries remain for time to come.\ *A recent EcstaSHE panel, hosted by Thrilld Labs’ CEO Alexandra Overgaag, brought together builders, media experts, and academics, including Nadja Bester (co-founder of AdLunam), Carina Schuster (tech journalist and business developer at W3rlds Metaverse), Alexandros Ntolgkov (Web3 consultant and author), and Guneet Kaur (editor at Cointelegraph and academic researcher) to explore the democratization of media, the rise of AI and NFTs, and the ethical challenges facing this innovative yet finance-influenced ecosystem. Loosedly based on our panel discussion, we zoom into the interplay between Web3 and media in Thrilld Labs' new article below. Note that not all opinions and arguments expressed below reflect the opinions of all speakers.*\ ** **Rebuilding Media?**\ **** What do you think about when you consider the media and crypto? Let’s be honest, legacy media tends to focus on volatility and scams, leaving a knowledge gap between crypto-native communities and the broader public. Importantly, one may argue that certain media - whilst bringing corporate, or political interests to the surface - have undermined public trust over the last decades. Depending on one’s perspective, this raises the question of whether traditional media today are well-suited to cover the nuances of decentralized innovation, innovation that is ultimately a challenges to legacy institutions.\ Regardless of your stance on traditional media, Web3 certainly empowers grassroots voices and independent creators. Citizen journalism - even those efforts that are not Web3-based - has become an important source of information for many, with platforms like Substack and grassroots networks translating information and opinions into accessible content. These independent efforts challenge traditional media by decentralizing information distribution and helping bridge the gap between niche and mainstream audiences.\ Other mechanisms establish a foundation for rebuilding trust between distributors and consumers, addressing long-standing concerns about bias and hidden agendas. More profoundly important therefore, some creators today mint and monetize content as NFTs, ensuring value flows directly to originators. Tying reputation and authorship to on-chain identities can combat misinformation by holding creators accountable, if one would find that of importance beyond the substance of their publications.\ The evolution of information distribution extends beyond traditional media channels. For instance, the metaverse—a somewhat less ‘hot’ vertical in Web3, yet nonetheless interesting—shall likely redefine how audiences engage with content. If not today, than perhaps in the near future. By blending journalism, entertainment, *and* community interaction, immersive environments will offer new ways to tell stories. Let alone the possibilities that AI introduces to this equation, reshaping content and immersive experiences through automation, personalization, and advanced realities beyond what was priorly imaginable.\ But let’s be real. Challenges remain. Transparency, while promoting openness, is not a guaranteed antidote to misinformation. Nor is all content well-intended, valuable, or true — decentralized or not, AI-generated or not, interactive or not. As Web3 in its broadest sense continues to evolve, creators and platforms must uphold minimal ethical standards to maintain credibility and fulfill the promise of a transparent and equitable media ecosystem. Human action and inaction remain key in this entire narrative.\ To that end, we need to focus swiftly on Web3-oriented media covering the space. *Why?* Because they are important for how the space is perceived by both ‘insiders’ and ‘outsiders’. We may argue that Web3-oriented media is not immune to the pitfalls of financial incentives. For instance, the “pay-for-play” culture, where exposure of projects, individuals, or tokens is often bought rather than earned, risks to erode credibility of publications. This issue is compounded by the hype-driven nature of the crypto space, where narratives can quickly spiral into misinformation or disinformation.\ So what should Web3-oriented media do (or not do) to cope with these financial incentives? The challenge lies in balancing financial sustainability with principles of transparency and accountability. For instance, ethical standards, such as clearly labeling sponsored content on media platforms, may help maintaining trust. The same goes for being transparent and honest about sponsored speaking positions during (online) events, promotional materials, or influencer endorsements across websites, timelines, podcasts, and social media channels.\ \ **Intersections and Looking Forward**\ **** Long story short: the intersection of Web3 and media isn’t just about ‘the tech’ or the distributionof information. Rather, it’s about rethinking how stories are told, shared, and valued. Transparency, decentralization, and innovation offer a promising pathway forward, but the road ahead is complex—and likely long—given the entrenched power dynamics of legacy institutions. Traditional media won’t change overnight, nor will they easily relinquish their influential positions.\ That said, Web3-based media tools and platforms present intriguing and potentially disruptive opportunities. As AI, NFTs, and the metaverse continue to evolve, the future of media will largely depend on the collective efforts of creators, technologists, and audiences to build a system that is both innovative and trustworthy. However, even in a perfectly decentralized media landscape, some degree of informational asymmetry is likely to persist—shaped by financial incentives and other underlying factors. This challenge applies not only to those following crypto today but also to the masses who will engage with it tomorrow.\ To that end, let’s never forget - don’t trust, verify. Whatever the channel, distributor, or technology involved. # Web3 for Social Good?! Building Real World Impact with Decentralized Finance Web3-based technologies and assets, with their inclusive ánd disruptive nature, are increasingly being recognized as tools that can create meaningful, societal impact. Think about it. Decentralized finance (DeFi). Transparent supply chains. Raising funds for (good) causes via meme coins… Just a few examples and they all hold great promise. But as with any innovation, profound and philosophical questions do arise as well. How can we ensure that Web3's power is leveraged for "the" greater good? And how do we balance aspirational and ethical considerations with the financial motives and realities driving many projects?
*A recent live session, hosted by Thrilld Labs’ CEO Alexandra Overgaag, brought together innovators, technologists, and thought leaders, including Frank Oonk (CEO and founder of Masternode.one), Jesse Wachtel (founder of Decentralized Ventures and the CTO of Thrilld Labs), Henrik Beyer (author and creator of the Crypto Beyer newsletter and the “Proof of Good” framework). The panelists met to discuss the importance of using Web3, crypto and blockchain technologies as a force for good and how projects can ensure they are delivering real-world social, environmental, and economic impact. They engaged in various debates, covering topics such as the need for transparency and decentralization in fundraising, the role of other emerging technologies like AI and IoT in enabling positive social impact, and the challenges of making Web3 accessible and inclusive for all. Loosely inspired by the insights shared during this panel, we dig just a little deeper into the intersection of Web3 and social impact in our assessment below.* *Please note that the opinions and perspectives shared in the article may not necessarily represent the views of all panelists.* \ **The Intersection of Tech, Ethics, and Impact in Web3** Web3 has arrived with the [promise](https://www.igi-global.com/chapter/web-3-challenges/329875) of decentralization, transparency, and innovation. Why? To make legacy systems better. Why? To make societies and individuals' lives better. Indeed, Web3 has opened new doors. Practical applications such as NFTs (non-fungible tokens), DAOs (decentralized autonomous organizations), and DeFi, the technology's decentralized nature allows for increased autonomy, transparency, and a direct connection between creators and communities. On top of this foundational approach, there is a growing movement within Web3 to align the power of decentralized tech with positive social outcomes. From environmental sustainability via ReFi (regenerative finance) solar panels connected to the blockchain to social justice via open access, self-custodial ledgers and financial inclusion via airdrops and open markets, Web3 is reshaping most industries, if not the world. Yet, as a technology aimed to challenge traditional systems but also having coped with various adverse industry (black swan) events itself such as FTX, rug pulls, hacks, or simply financially driven projects, and whatnot, we may immediately raise one key question: how do we ensure that the power of Web3 is used for good? And how do we analyse the ethical and financial complexities that come with the industry's growth? Our take? It’s all about how we build, govern, and engage with the tech. And with each other. This trajectory is far from straightforward. With ethical dilemmas, regulatory concerns, and the rise of financial incentives, the path to Web3-driven good requires industry stakeholders and those using the tech to consider questions of impact, accountability, and trust. (*Check out how the media industry is changing, or less so… at:* [*Web3 & Media: Impacts, Intersections, and Interests*](https://www.thrilldlabs.io/blog-posts/web3-media-impacts-intersections-and-interests)). In this piece, we argue that Web3's potential for social good relies on a careful balance of ethics, purpose, and profit. **Starting with Builders and Funders** When we think about Web3’s potential for social good, it’s easy to imagine the latest booming 10x coin and early-stage investments as tools for financial gain. However, many advocates (Thrilld Labs' team included) for Web3 believe that these tools can—and should—be leveraged to address some of the world’s most pressing challenges. Indeed, [Web3 has a sociological nature to it](https://gavwood.com/dappsweb3.html). Through decentralisation, people have more control over their data, and projects can be built with the intent of creating social value rather than maximizing profit. For example, impact-driven initiatives are increasingly funding projects that prioritize “impact” over financial returns via DAOs and community-backed funds, while blockchain-based companies engage in sustainable business practices via the ethical distribution of parts of their profits to charities. While the potential and execution by some are clear, a fundamental question remains lingering at the surface: how to ensure that “Web3 for good” isn’t strategically leveraged as a mere buzzword or something that simply sounds good in one’s marketing, but is actually helping people in the reality of daily life? The solution lies in the way we build and govern the tech.. As Frank Oonk, founder of [Masternode.one](https://masternode.one/) stated: “\[...] *we built this trading engine that makes money from the market, and then it's our turn to give money back* \[by donating] *10% of our profits to good causes* \[...]. Just as with traditional (legal and political) systems, we reckon, though that the success of decentralized tools will much depend on the principles that guide them and on their very makers and users. In other words, humans still very much matter.\ **Decentralization Challenges + Checks & Balances** But let's be honest—significant challenges flow from decentralized governance, let alone from using them "for real" for good.. First, the early-stage and decentralized nature of Web3 means that strong systems of checks and balances are often missing (regardless of whether one would be in favour of said systems), and, secondly, the introduction of financial incentives can lead to unintended consequences or even aggregate the former. Let’s make this more clear. The promise of autonomy and transparency can, at times, be undermined by a lack of oversight and accountability. Think about early-stage projects, raising capital for a wonderful (social) cause via a token raise. A stunning deck, impressive website and beautiful promises may translate into hundreds of thousands of dollars raised in no time, especially in a bull market. But then - the builders are no longer visible. Telegram groups fall silent despite community members’ calls for updates. *And suddenly, it’s game over.*\ *Founders gone.*\ *Cash gone.* So, while some Web3 projects tout their transparency, others may use decentralized platforms to sidestep regulation and accountability. Similarly, financial motives tied to the Web3 space—whether through speculation, “pump-and-dump” schemes, or other FOMO-induced practices—can erode trust and undermine the integrity of projects designed to benefit the greater good. So, what we mean to say with this is that transparency, while essential, does not automatically equate to ethical behavior. Transparency ≠ ethics. Nor is initial transparency a given. It can die like a canary in a coal mine. We’d therefore argue that Web3 initiatives should try to prioritize ethical governance and and a decentent amount of informed decision-making (and being transparent externally about said decisions) to ensure that social good remains at the forefront, even if a project does not build for a social-impact cause per se. One open-access tool to help projects do this (or help investors analyze how ‘good’ a project is) is through the [Proof of Good Framework](https://www.cryptobeyer.com/wp-content/uploads/2024/11/Proof-of-Good-Framework.pdf). Created by author and founder of Cryptobeyer, Henrik Beyer, the Proof of Good Framework is a set of principles that founders and project creators can use to assess what the impact of their project is on the Web3 space and more broadly in society. This tool provides a potential solution for understanding if a project’s good intentions align with its real impact – whether realized or not – by posing eleven critical questions every Web3 project could ask itself. Builders may consider these questions, for example: *Who benefits from our success? Are we transparent and inclusive in governance? What’s the project’s environmental impact?* For further consideration on aligning your Web3 project or assessing it, find the complete set of questions here: [*Proof of Good*](https://www.cryptobeyer.com/wp-content/uploads/2024/11/Proof-of-Good-Framework.pdf).\ **What about the $$$, the Financial Incentives in Web3 and Crypto?** But..... as with any new technology, the financial incentives that drive Web3 projects often complicate the (ethica) landscape. With billions in fiat and cryptocurrency pouring into the space every year ([State of Crypto Fundraising: Q2 2024](https://messari.io/report/fundraising-q2?utm_source=chatgpt.com), Messari), there is no question that financial motivation is a key driver of innovation in the space—just as it has been in traditional industries. However, when profit maximization becomes the sole purpose, the very integrity of the industry can come into question. Especially for outsiders who love to comment, we must add, rather than educate themselves. Web3 projects centered around social good must consider this financial tension carefully. While profit-driven approaches can fund innovation (indeed, who said “good” projects cannot make money, too?), it’s pretty crucial that they don’t overshadow all other things. We argue that ideally a balance must be struck between the $$$ and the values that make Web3 for good possible in the first place. This is where financial transparency becomes paramount. Clarity around fundraising mechanisms, tokenomics, and revenue models will be vital in maintaining trust. Selecting the right investors is also absolutely key - you don’t want to onboard an eager venture capital firm that dumps all the tokens at the first possible moment, leaving the community empty-handed and liquidity entirely drained. If centralized investors are not necessarily a preferred route, projects may also seek community-based fundraising, for instance, via small investment tickets only. Or they can revert to other platforms such as [Fundingchain.io](http://fundingchain.io/), where projects and good causes can raise (crypto) funds in a decentralized, tamper-proof, and secure manner. After all, founder of Funding Chain Jesse Wachtel explains, "*something that Funding Chain does with our crowdfunding process is we keep everything on-chain. And I think that that is a really important part of being able to scrutinize the projects* \[...]; *making sure that there's a clear trail of what's actually happening with the money in the crowdfunding space* \[...]". By embracing - no, literally incorporating financial transparency from the very fundraising start - Web3 founders can prove that profitability and purpose coexist. As a side effect, this will also increase fair competition, we might argue. Regardless of the fundraising avenue chosen, being transparent about the cash and how it's allocated and raised does open more doors than it closes. Said accountability is arguably quite in lilne with the ethos of our industry. \ **All Rise: a Collaborative Take on Positive Change** As we look toward the future of Web3 for good, it’s worthwhile to remember that this isn’t really about technology; it’s about the people. The people who build. Who invests. Who use the tech and the tools. We believe that success of Web3-driven social impact will depend on collaboration across all those people: from technologists and entrepreneurs to regulators, non-profits, and end "users" (altough we don't love that term). An ultimate test of Web3 for social good will be in its ability to scale. As more projects emerge, so too will the need for collaboration, ethical frameworks, and perhaps, regulation and more competition. If done correctly, crypto projects, blockchain infra, and Web3 ideals can spearhead entire industries and provide more narrow business and societal outcomes with real-world impact, partially spurred by the big words like decentralization, transparency, inclusivity, and accountability.\ \ "Web3 for social good", however you may define it, is not an easy fix. And it won't happen tomorrow. It will take thoughtful, intentional checks and balances from all stakeholders involved and those joining tomorrow – be it due to the latest meme coin craze, or thanks to a new solution focused on providing payment infrastructure to the unbanked. Together, we can and will build good on the massive waves the crypto space is already making, be it "to the moon" or closer to home where change still matters just as much.\ **More resources**\ **** [Web3 For Good?! Building & Evaluating Real World Impact – event on Youtube](https://www.youtube.com/watch?v=q2dfYL1siyk) [Messari Report: State of Crypto Fundraising: Q2 2024](https://messari.io/report/fundraising-q2?utm_source=chatgpt.com) [Wood, G. (2014). ĐApps: What Web 3.0 Looks Like](https://gavwood.com/dappsweb3.html) [Proof of Good Framework](https://www.cryptobeyer.com/wp-content/uploads/2024/11/Proof-of-Good-Framework.pdf) [Masternode.one](https://masternode.one/) [Fundingchain.io](https://www.fundingchain.io/) **Further readings**\ **** [INFOGRAPHIC: 10 Web3 Social Impact Trends to Watch in 2024](https://www.cryptoaltruism.org/blog/infographic-10-web3-social-impact-trends-to-watch-in-2024) [Web3 and Social Impact: Transforming the World for Good](https://medium.com/@sm_28205/web3-and-social-impact-transforming-the-world-for-good-15495b7e0557) [Web3 & Media: Impacts, Intersections, and Interest](https://www.thrilldlabs.io/blog-posts/web3-media-impacts-intersections-and-interests) [Web3 Solutions for Social Change
](https://www.criterioninstitute.org/resources/web3-solutions-for-social-change) # Funding in Web3 in 2025: VC, Grants, and Crowdfunding The Web3 ecosystem is evolving rapidly, and, as always, so is the discussion on how we fund it (and not fund it). High time for an updated 2025 discussion on the current status of grants, crowdfunding as well as REAL tips from real VCs on how to approach them and how to successfully land funding.
*In a July 2025 EcstaSHE event,* [*Fundraising in Web3–Active Summer Edition*](https://www.linkedin.com/posts/thrilld-labs_web3-grants-investors-activity-7346487053448032257-DsPL?utm_source=share\&utm_medium=member_desktop\&rcm=ACoAAD2xpyMBj6TtALCTgYepFKf4IMWdat7KVdY)*, four founders and professionals working in Web3 discussed what fundraising is really looking like in 2025, and what are some of the best practices or pitfalls founders should look out for when it comes to landing (VC) investments, grants, and other types of what are essentially ways of funding a project. As part of the EcstaSHE live series, we also take a critical view at how women in particular are affected when securing funding and what are challenges that female-led companies face and how to solve them.* *The event was hosted by* [*Thrilld Labs'*](https://www.thrilldlabs.io/) *founder and CEO* [*Alexandra Overgaag*](https://www.linkedin.com/in/alexandra-overgaag/)*, and joined by the founder of* [*Equisscore*](https://www.equisscore.com/) *(purpose-focused VC for diverse and underrepresented founders in Europe and UK)* [*Alison McMurtrie*](https://www.linkedin.com/in/alisonmcmurtrie/)*, co-founder and Ecosystem Growth at* [*SI <3>*](https://www.si3.space/) [*Kara Howard*](https://www.linkedin.com/in/decentralizing/)*, and the founder of* [*Funding Chain*](https://www.fundingchain.io/) *and CTO of Thrilld Labs* [*Jesse Wachtel*](https://www.linkedin.com/in/jesse-wachtel/)*. The talk flowed from thoughtful and honest discussion to at times provocative comments unpacking grants, VCs, angel investing, & crowdfunding, and the role of identity, and inclusion in what can be considered the funding game.* \ **Fundraising Realities in Web3**
**Join EcstaSHE** \ \ [EcstaSHE](https://docs.thrilld.io/community-initiatives/ecstashe) is a female community, connecting action-oriented, professional female decision-makers in and around Web3 to enable networking and business collaborations. The EcstaSHE series is an initiative that organizes panel discussions or fire chats for community members or any interested participant to learn more about the Web3 ecosystem. EcstaSHE members get prioritized access to conference tickets where Thrilld Labs provides giveaways. We also actively build speaking gigs, interviews, and business opportunities (at times) provided by our partners, whilst we also publish articles about business topics. We welcome women from diverse backgrounds, experiences, and expertise levels **To learn more about EcstaSHE and how to get involved, read more** [**here**](https://docs.thrilld.io/community-initiatives/ecstashe) **or apply** [**here**](https://app.deform.cc/form/29ea404c-3d6b-4ac2-b1df-ba6b8c4292d4/) **.**  # FAQ
How is Thrilld committed to security, privacy and ethical data governance?
Thrilld Labs maintains strict ethical data governance practices, operating Thrilld as a platform that always respects people's privacy. Additionally, Thrilld ensures the confidentiality and **privacy** of conversations through private and secure chats.\ \ Thrilld Labs does not function as a data intermediary, nor does we require anyone to share specific data. You have full control over the information you choose to provide on your profile - we only ask you to be who you say you are and act in accordance with our [Community Guidelines. ](/support/guidelines)\ \ To filter out potential bad actors, Thrilld employs a proprietary hybrid human/AI mechanism that combines AI with human expertise to proactively prevent and **mitigate** malicious activities, ultimately enabling a positive and safe ecosystem. \ \ Because trust remains an integral part of business, even in Web3, we recommend our users consult Thrilld’s [Safety ](/support/safety-recommendations)[Recommendations](/support/safety-recommendations).How can this solution benefit me, or my business?
f you’re professionally associated with Web3, you can [use Thrilld](/thrilld-app-use-cases/event-networking-app) to raise funds, engage in business or deal flow discussions, talk jobs, form partnerships, or invest in new ideas within the Web3 space. Anything is possible, really. Our app is designed with a user-friendly and good-looking (we think so!) interface, making it easy to navigate and connect with others. Pretty useful: we have a unique matchmaking mechanism in place that helps filter out those few bad actors and unwanted spam. \ \ Via Thrilld, you can lay the foundation for *thrilling* new opportunities and growth in Web3, wherever you are and regardless of your background.What is the Partner Portal?
The [Partner Portal ](/thrilld-app-the-basics/partner-portal-greater-than-discover-events-giveaways-and-updates)is a community-centric space showcasing our various partners, including VCs, accelerators, conferences, grant programs, and Web3 B2B companies. By browsing through the Partner Portal, you can discover a wide range of opportunities offered by our trusted partners. Through the Partner Portal, users can easily connect and interact with our partners, tapping into new opportunities, including access to events, accelerators, grant programs, communities, and more.\ \ The entities showcased on our Partner Portal - be it as direct partners, events, recommendations, or other - do not pay for exposure. All our collaborations are based on merit.Why is Thrilld free?
Thrilld is a free and open-access platform. We believe growth opportunities should be accessible to anyone, regardless of background or finances. In the future, certain premium features may require payment in the form of fiat or [tokens](/token/basics). Rest assured, the core functionalities of Thrilld remain accessible to everyone, ensuring inclusivity and democratization of opportunities within the Web3 business world.Other question
For other questions, email us at ***** ### **Our suggestions** 1\. **Choose wisely, connect wisely.** \ You showcase who you are and who you want to meet. Define your profile – be you a project lead, a backend genius, jobseeker, or a venture capitalist – and select who gets to see your profile. Respect these choices and engage only where consent has been given.\ \ **2. Content that counts.** \ Show what’s relevant –projects, events, communities you are a part of – but steer clear of anything that would be out of place in a professional meetup. That means no hate speech, no bigotry, and definitely no images that your mom wouldn’t approve of.\ \ 3\. **Be a pro.** \ This isn’t just social media – it’s professional media. Keep all interactions professional, respectful, and on-topic. No spam, no unsolicited promos. No fakes. No facades. Just you, your professional best, and a community that values authenticity and transparency over all.\ \ 4\. **No funny business.** \ Thrilld is about genuine business opportunities. Using Thrilld for anything shady – illegal activities, harassment, or exploitation – are out of the question. We’re all here to build up, not tear down.\ \ **5. Protect your info.** \ Keep your personal and financial information to yourself, and think twice before sharing anything too personal. Remember, safeguarding your data is your responsibility too.\ \ 6\. **Stay alert.** \ Look out for each other. Notice something off? Someone reaching out with *an offer you can’t refuse?* It seems too good to be true, maybe? Let us know. Our in-app flagging mechanism is confidential and has always a human in the loop. It is critical to maintaining a safe and trustworthy environment. Help us help you, and together, we’ll keep the community thriving.\ \ 7\. **DYOR.** \ Thrilld is not intended as a financial, investment, or deals platform. We highly recommend that you view Thrilld as an initial step towards exploring business opportunities in this space. It is essential to do you own research at all times. For further information, please refer to our Due Diligence Guidelines and Documentation.
*** **What happens if things turn south?**\ \ ****Violating these guidelines isn’t just a breach of trust, it can lead to a range of actions. From a warning to, in severe cases, the slashing of bad actors, we’re serious about keeping Thrilld a place where professionals can thrive. # Safety Recommendations This section explains how to stay safe while using Thrilld app Thrilld is developed to be a safe space for industry professionals to scope out each other to talk business; online, and around events and conferences. With that being said, we strongly encourage you to understand the safest ways to use Thrilld. {% hint style="danger" %} If someone breaks the rules or guidelines specified here please flag them immediately. Examples of violations include requests for crypto or fiat, underage users, harassment, threats, fraudulent profiles, offensive, or spam messages. You can flag concerns about suspicious behavior directly from a user's profile page or messaging window (more below). {% endhint %} For further details on how to use each feature, please go to [Features](/get-started/thrilld-events). ### **Messages & Matches**
Consensual matches
On Thrilld, you can connect and "match" with other Web3 professionals - instantly. We encourage you to only match with users that you genuinely want to connect with. All\* matches on Thrilld are consensual, meaning that you can only chat when you both swiped right to one another. This eliminates spam and saves you time.\ \ While engaging with new connections can be thrilling, it's essential to prioritize your safety when interacting with unknown people on the Thrilld app. Please, exercise caution and take certain due diligence measures throughout all your conversations and meetings.\ \ If someone sends you a message that is against our guidelines, please remove the match and/or flag them (before you remove the match with them).\ \ *\* There is, however, one exception: you can send and receive direct messages from other Thrilld users if you are both on the same event attendee list. This thus only regards chats when you both attend the same event or conference that Thrilld Labs has partnered with.*Remove match
If a user does not break the rules or guidelines, but you do not wish to interact with them, you’re can always remove the match with them. This allows you to no longer see their profile and for them to no longer see yours. Interactions will no longer be possible. \ \ How it works?\ 1\. Go to your **chat** with the other person.\ 2\. Click on their **name** (top of screen)\ 3\. Click on '**Remove Match \[name]**'.\ 4\. The chat **instantly disappears**.Flagging someone
*Flagging another user for a rude behaviour, scamming, or for breaking* [*Community Guidelines*](/support/guidelines) How it works?\ 1\. Go to your **chat** with the other person.\ 2\. Click on the shield icon (top right of your screen)\ 3\. Click on '**Report \[name]**'.\ 4\. Select the general **reason** why you report them + click on 'Continue'\ 5\. Add a **comment** about what happened.\ 6\. Upload a **screenshot** showing what happened (we need this prove because chats on Thrilld are private). Click on 'Continue'. \ 7\. **File** the report if you're sure you want to go ahead with it. \ \ What happens then? \ When you flag someone, we won’t share your information with the person you reported.\ All reports are taken seriously and reviewed thoroughly by the Thrilld Team. \ We seek to be fair, consistent, and quick in addressing all reported incidents. If a violation is directly impacting you, we may share information with you to keep you updated.If someone flagged you
What happens if another user has flagged you for violating a rule or community guideline? If a report has been filed against you, we will contact you through your Thrilld account and the email you used to sign up with information about the nature of the flagging if necessary. We may keep some of the information about the flagging against you private to protect the person who reported you.\ We will inform you on our final decision and response to the flagging. If you believe a report has been falsely filed against you, immediately contact the Thrilld team atBe safe when looking for jobs
Thrilld can be used to find a job or freelance work. For businesses, it's completely free to use and easy to find high quality candidates to join their team. In Thrilld, individuals can create a personalized profile directly connecting to a community of Web3 professionals and those interested in Web3.\ \ When creating a profile, showcase you are looking for a job by adding the label 'Open to Work'. Users can also add a professional-looking profile picture and their ambitions and experiences on their profiles. Please do not click any suspicious clicks and let us know immediately if you see a fraudulent job invitation on Thrilld. Do also remember to never accept terms or ongoing practices that exploit you, or your work.Be safe when looking for investors
Thrilld can be used to find a potential investors, or for dealflow sharing. Thrilld is not meant as financial infrastructure, or as a platform to enable direct deals. When talking to potential investors on the Thrilld platform, always make sure to do your own research. \ \ Read [Dealing with VCs in the Web3 Space: a No-Nonsense 101 for Projects and Founders](https://www.thrilldlabs.io/blog-posts/dealing-with-vcs-in-the-web3-space-a-no-nonsense-101-for-projects-and-founders) and understand more about selecting the right investors. Mitigate risks, do research, and make informed decisions regarding funding and outreach. \ \ F[^1][or information about scoping out and preventing that you're engaging with scammers, you can also check out out our article:](#user-content-fn-1)[^1][ ](#user-content-fn-1)[^1][](#user-content-fn-1)[^1][Crypto Scams: How to Protect Your Web3 Startup from Fraudsters and Fake Investors.](#user-content-fn-1)[^1]\ \ Thrilld Labs shall not be held liable for any investment decisions made or the acceptance of any investments based on the information provided in our articles. Readers and others that use our platform are fully responsible for their own investment decisions and should exercise caution and due diligence at al times. You are strongly encouraged to conduct thorough research and consult with a financial or legal advisor before making any investment or acceptance decisions.
2. **Protect your persona and business info** On Thrilld, please protect your personal information. Refrain from sharing sensitive details such as your social security number, private or public keys, home or work address, or other important personal details with individuals you don't know. \ \ For businesses, please be cautious about the information you disclose about your company and your intellectual property.
3. **Keep the convo in the Thrilld app** For enhanced security, please maintain your conversations within the Thrilld platform initially. Once trust is built, you can move to other communication means. \ \ For your security, our platform will incorporate Semantic Analysis from Q3 to ensure safer exchanges. We don't monitor any content, so please be cautious if someone tries to push the conversation to external channels such as text, Telegram, or phone right away.
4. **Report those who are clearly not working for the good of the space** At Thrilld, we strive to create a professional networking space of people working with and for Web3. While it is sometimes tricky to define what amounts to a Web3 project or an angel, we value your active participation in maintaining the integrity and relevance of our platform.\ \ Remember that the true professionals in Web3 always exhibit high standards and ethical behaviour. Read more about those fundamental standards here.\ \ To ensure the highest quality networking experience for the community, we kindly request your assistance in flagging any individuals or business entities who are clearly not acting in the spirit of Web3.
5. **Protect your account** We know you use many different channels to do business in the Web3 space, yet ensure the security of your Thrilld account by selecting a strong password (if you don't use Google Auth). Please note that Thrilld will never ask for your username and password via email. If you receive any emails requesting account information, flag them immediately. In case you forget the credentials, you can always reset them. We will soon be integrating a wallet alongside the traditional account creation and verification options.
6. **Risks** At Thrilld Labs, we believe that everyone in the space carries their own responsibility to make responsible decisions. For instance, individuals are fully responsible for their own investment decisions and should exercise caution and due diligence. As written in our [Terms of Use](https://thrilldlabs.io/terms-of-use), by using Thrilld, you agree that Thrilld Labs is not responsible for any financial losses or damages incurred. Conduct thorough research and consult with a financial or legal advisor before making any investment or acceptance decisions, or other decisions that may impact you financially, or in any other way.
# Basics $THRILLD To fund the development of our products, platform, and business, Thrilld Labs is offering $THRILLD tokens to selected participants. The $THRILLD token is envisioned as a utility token that can be used by participants and end-users to access and interact with the services provided on the Thrilld platform and elsewhere on our native offerings and externally. \ \ The $THRILLD token serves a core utility for Thrilld Labs’ ecosystem, offering discounts, rewards, and exclusive access across our various platforms, driving value for Thrilld users, event attendees, event organizers, and sponsors.\ \ Stay tuned for the whitepaper. More info soon. # Investment Application Join the Private Round **Thrilld Labs opens the door to new growth opportunities through its $THRILLD Private Sale, offering direct access to the future of Web3 networking, events, and industry growth.** \ \ This round welcomes both small and large ticket sizes, providing accessibility whilst maximizing impact for all participants. To fund the development of its products, platform, and business, Thrilld Labs is offering $THRILLD tokens to selected participants. The $THRILLD token is envisioned as a utility token that can be used by participants and end-users to access and interact with the services provided on the Thrilld platform and elsewhere on our other native offerings. This $THRILLD sale is targeted at trusted business partners and private participants known to us. Participants are welcomed to play a more substantial role in the development of Thrilld Labs beyond simply acquiring $THRILLD tokens, aligning their involvement with the company's long-term vision. ### **Interested in joining?** \ [Fill out this form](https://www.thrilldlabs.io/contact) to schedule a 30-minute call with our team and explore how you can get involved.
{% hint style="info" %} For the private sale, only a limited number of small ticket sizes (under $1,000) will be accepted. {% endhint %} {% hint style="info" %} Based in the Netherlands, the $THRILLD sale is governed by Dutch law and therefore includes a client due diligence (CDD) process during onboarding to ensure compliance and uphold stakeholder responsibility. {% endhint %}
# MERCHANT GUIDE # Get Started # Event Creation & Management # Creating an Event Page # Creating Tickets # Ticketing Options # Event Analytics # Promotion and Marketing # Team Management # B2B Collaboration & Integration # Partner with Sponsors # Third-Party Integrations # Data and Insights # Customer Insights # Tracking Performance # Data Reports # Pricing # Pricing Models # Payment Information # Event Operations # Event Setup and Configuration # Team Management # Online Registration # Onsite Registration # Community Building # Support # Merchant FAQs # Fund Settlement and Refund Policy --- [Next Page](/llms-full.txt/1)